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Dr. Sheena Iyengar

Sheena IyengarSheena Iyengar
Dr. Sheena Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School. Widely and best known as an expert on choice, her research focuses on the many facets of decision making, including why people want choice, what affects how and what we choose, and how we can improve our decision making


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