Sometimes when we believe something, we resist data that can change our minds. This week, we look at how we rely on the people we trust to shape what we believe, and why emotions can be more powerful than facts. This episode features new reporting and favorite conversations with neuroscientist Tali Sharot and philosopher of science Cailin O'Connor.
Tali Sharot is a professor of cognitive neuroscience and a leading expert on the neural basis of emotion, decision making and optimism. She has been featured in numerous media outlets,including The New York Times, Time magazine, The Washington Post, CNN, BBC, and more. Her TED talk on the optimism bias was viewed over 2 million times. Her latest book, The Influential Mind: What the Brain Reveals About Our Power to Change Others, tackles the neuroscience behind influence -- what we so often get wrong about it, how we can learn to influence others, and how to understand when we are being influenced. In the interview, Tali and I discuss: How our brains are wired to look on the bright side, and why that tendency can both help and hurt us. Why stress can diminish our bias toward optimism How we can remain optimistic in the face of failure or fear of failure Why a failure in Tali’s own life ended up giving her the idea for her research on the optimism bias Why facts and data don’t tend to change minds once we form a belief. When hope can be a better influencer than fear — and the other way around. How Tali would advise the Democratic party leading up to the 2020 presidential elections. - Get your FREE copy of my e-book. Text OZAN to 345345 or navigate to weeklycontrarian.com to download a free copy of my e-book, The Contrarian Handbook: 8 Principles for Innovating Your Thinking. Along with your free e-book, you’ll get the Weekly Contrarian — a newsletter that challenges conventional wisdom and changes the way we look at the world (plus access to exclusive content for subscribers only). Don’t want to miss future episodes? Be sure to subscribe to the podcast and leave a review on iTunes or Google Play. As always, thanks for listening.
Today’s guest is an expert on decision-making, emotion, and influence. Dr. Tali Sharot has spent the past two decades studying human behavior and conducting dozens of experiments to figure out what causes people to change their decisions, update their beliefs, and rewrite their memories. An Associate Professor of cognitive neuroscience at University College London—where she directs the Affective Brain Lab—as well as a visiting Professor at MIT, Tali has been featured in or written for the New York Times, Time magazine, The Washington Post, CNN, the BBC, the Today Show, and many others. Her new book, The Influential Mind: What the Brain Reveals About Our Power to Change Others, explores the nature of influence and the critical role emotion plays in persuading others. In this episode, Tali shares what research tells us about influencing the human mind. Listen in to learn the most effective ways to persuade people, motivate them to take action, and more. You can find show notes and more information by clicking here: http://bit.ly/2yAAb28
Neuroscientist, TED talker, and author Tali Sharot joins me on The Astral Hustle. We discuss the nature of influence, how to avoid mental pitfalls by overriding elements that control the brain, and her new book The Influential Mind. ★★★★★ Please manifest 5 stars and use them to rate The Astral Hustle on iTunes. It helps bring more of the guests you’d like to hear.
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