Ed Levine is a New York-based food writer, creator of Serious Eats, and a frequent The New York Times contributor. His stories on iconic American foods such as pizza, hot dogs, hamburgers, ice cream, and cheesecake have appeared in many U.S. periodicals, including GQ, BusinessWeek, and The New York Times.
LIVE FROM INDUSTRY CITY: Linda interviews Ed Levine, food writer, author, and founder of one of the top food and cooking websites, SeriousEats.com. From a serious pizza taster to a serious website founder, Ed Levine had one mantra: “YOU ARE ONE OF THOSE people who refuse to lose who end up finding success.” It is the mindset that Levine carried with him throughout the ups and downs of his career. This tumultuous journey is also the primary focus of his latest book Serious Eater: A Food Lover’s Perilous Quest for Pizza and Redemption. A Taste of the Past is powered by Simplecast.  
In business, everyone wants to win. But sometimes it’s the people who refuse to lose who end up finding success. This is the mindset that food writer, author, and founder of the website Serious Eats carried with him throughout the ups and downs of his career. This tumultuous journey is also the primary focus of his latest book Serious Eater: A Food Lover’s Perilous Quest for Pizza and Redemption. In this interview, Levine shares the details of how he got into food writing, experimented with media platforms to diversify the way he told stories about food, and ultimately bootstrapped the money needed to launch Serious Eats. From struggling with being profitable to testing his tolerance for risk, Levine shares the sacrifices he had to make to keep his company alive for the eight years leading up to its sale. If you want an unflinching look at the challenges of entrepreneurship, this is your chance. Levine speaks with candor about the toughest aspects of launching a startup and dispels the most common myths around starting a business. Key Takeaways Why Levine published his first book, New York Eats, while working his day job at an ad agency How the book kickstarted Levine’s career as a food writer The various media platforms, from TV to radio, he experimented with to expand the way he told stories about food How Levine’s desire to control his own fate creatively and financially inspired him to launch his first blog in 2005 The journey to bootstrapping enough money to launch Serious Eats Levine’s struggles with making Serious Eats consistently profitable Why knowing the limits of your (and your partner’s) tolerance for risk is critical The financial and emotional costs associated with bootstrapping a business How Levine’s childhood experiences contributed to his “refuse-to-lose” mentality with Serious Eats How Serious Eats organically attracted up to 8 million unique visitors per month and was eventually sold in 2015 Why the startup mantra of “fail early and often” didn’t apply to this 52-year-old digital entrepreneur A sneak peek into Levine’s book Serious Eater: A Food Lover’s Perilous Quest for Pizza and Redemption, which captures the unspoken side of starting a business Why Levine believes the most important business lessons can’t be learned without starting a business How Levine defines success Final thoughts on what it took to build a tribe of people who are passionate about food
Author and food writer Ed Levine on his new book, “Serious Eater: A Food Lover's Perilous Quest for Pizza and Redemption”, and much more. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Ep. 154 - Serious Eats grand poobah Ed Levine is this week's podcast guest.  He recently sold the website to FEXY, and the story of the last 8 years is fascinating.  But even more fascinating was the music career he had before becoming a food writer.  A career which took him from L.A. to Iowa to New York City, and then into the studio with Dr. John.  And we get Ed to tell us the story from the very beginning. It's a must listen for anybody who's ever met Ed (or been obsessed with Serious Eats.) **** We'll be taking a few weeks off for vacation.  Please subscribe to the podcast on iTunes so you'll know when we're back...
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Creator Details

Birthdate
Jan 27th, 1952
Location
New York, New York, United States of America
Episode Count
4
Podcast Count
4
Total Airtime
3 hours, 34 minutes
PCID
Podchaser Creator ID logo 922679