Podcasting’s original professional contrarian. Ex-expat, skeptic, & often funny. CEO of Simpler Media. Hip he/him.
Recent episodes featuring Evo Terra
THE DETECTIVE Episode #8
Scott Sigler's Audiobooks
Some betrayals cut deeper than others—Fred learns the hard way that nice guys finish last, even as he tracks down the only surviving member of Quentin’s family. Written by Scott Sigler and Matt Wallace Narrated by Scott Sigler  Produced by AB Kovacs Engineered by Steve Riekeberg Copyright 2019 by Empty Set Entertainment  Theme music by the band Amps & Volts  THE DETECTIVE is sponsored by our Stamps.com promo code page. Get a free digital scale free postage as part of this trial, and discover the joy of never waiting in a post office line again! Copyright: 2019 Empty Set Entertainment
Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman CORRECTED
Damn Good Brands
The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority, and their advice for future generations of female leaders. This episode features full audio from the event and a distillation of the wisdom and key insights from all of our guests.    Key Links and Info for our Guests Executive Vice President and Chief Corporate Affairs Officer for Pfizer, Sally Susman’s business bio || LinkedIn profile. Head of Corporate Communications at Citi, Jennifer Lowney’s LinkedIn profile || Her Twitter page. EVP Corporate Communications at Scholastic, Stephanie Smirnov’s LinkedIn profile || Her Twitter page. Global Executive Director, Communications at Merck, Joanna Breitstein’s LinkedIn profile.  Former Senior Vice President and Chief Communications Officer at Vertex Pharmaceuticals, Kym White’s LinkedIn profile.  Director of External Communications and Customer Success, Pernod Ricard USA at Pernod Ricard, Taylor Foxman’s LinkedIn profile. [The roundtable was moderated by] The Former Chief Digital Officer of Bayer, Jessica Federer and The CEO of Lippe Taylor, Maureen Lippe.  ---- The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority, and their advice for future generations of female leaders. Below are our key takeaways from the evening. ---- Key Takeaways: Don’t wait for an invitation. As Sally Susman shares, getting ahead in male-dominated fields means you invite yourself to events. Or in other words, you can learn to play golf just like Sally did. She learned that by playing golf, she wouldn’t be left behind or excluded. By being proactive and not backing off by an inch, Sally ensured her inclusion in the company.  Have an analytical approach to inclusion and for fighting bias. Jennifer Lowney of Citi accentuated the importance of leaning on data as a concrete tool for staving off unconscious gender bias. Citi does this through a hired third-party analyst who measures trends in real time to report any instances of unconscious bias in talent acquisition spheres or internal operations. There’s no ‘I’ in ‘team’...and that’s just fine. As Kym White says, women often find themselves deflecting the credit that would drive professional advancement instead of accepting it. This is often done by giving credit to the team instead of individually claiming ownership. True credit gets lost within the team (or applied to men) when women are encouraged not to take credit for their actions. Find accomplices not allies, sponsors not mentors. As Stephanie Smirnov puts it, sponsors can be crucial for your development as a professional. A sponsor will coach you and push you farther than a mentor. And when differentiating between an ally and an accomplice: an ally will fight with you, but an accomplice will fight for you because they are inextricably dedicated to your professional development. Find yourself an accomplice! During a crisis, focus on unity and not division. Joanna Breitstein used the #MeToo Movement to illustrate how companies can come together and focus on organizational openness and communication on important issues, instead of functioning in a tight-lipped, reactionary mode. There’s a difference between speaking up and being heard. Taylor Foxman says that she has learned to be in as many meetings as possible, to formulate her thoughts carefully, and only speak when she has something insightful to say. This emphasis on coherency and tactfulness means that all present at those meetings equate her voice to thoughtfulness and truly listen every time she speaks.   ---- Damn Good Brands is brought to you by Lippe Taylor, a Public Relations and Digital Marketing agency committed to telling riveting stories that move brands forward. The host for this episode was Nick Taylor, Innovation Technology Officer for Lippe Taylor.  This podcast is a production of Evo Terra & the team at Simpler Media Productions.
Betting On Bits For Better Podcasting [Episode 226]
Podcast Pontifications
How will automation change podcasting in the future? That’s the topic of this, the 8th edition of my 10 part miniseries on the future of podcasting. (1, 2, 3, 4, 5, 6, & 7) To be a podcaster, you need to be a blend of creative and technical. Podcasting is, by definition, a creative medium. Podcasters create content. But because podcasting is digital from start to finish, podcasters are required to possess technical skills as well.  It’s that second half that’s most susceptible to the wave of automation. Imagine what you could accomplish with your show if you didn't have to worry about all the little technical pieces, knowing that reliable and dependable software would take care of things you may only have a tenuous grasp of anyhow. I’m OK with software eating that aspect of my job. Because I want to spend less time making sure files are encoded properly, with the right LUFS, etc. I’d much rather let my brain focus on much more strategic aspects of helping my clients achieve success with their podcasting. What gets me even more excited is thinking about how the creative process can be augmented by software. Yes, people are writing software that will make it easier to be creative.  At some point, software might even monitor Google Trends and create episodes based on what people are interested in right now, having an episode available in seconds. Whether you think that is utopian or dystopian depends on your worldview and resiliency. Tell me about your automation fears or visions of the bold tomorrow right here in a comment. Or you can go to Flick.group/podcastpontifications to join lots of people (OK, a few dozen people) chatting about these episodes. And if you feel bad that I’ve predicted my own doom, you can go to BuyMeACoffee.com/evoterra and set up a small recurring donation.  And most importantly, if you are in business and you need a podcasting pro in your back pocket to think through the strategies of how you can leverage the coming automation of your podcast, get in touch with me. evo@podcastlaunch.pro reaches me, or go to PodcastLaunch.pro to see a list of all the services I offer clients all around the world. ----- Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: http://podcastpontifications.libsyn.com/betting-on-bits-for-better-podcasting Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Adoption in the Church: Aaron and Kelli's Story [S5E16]
ADOPTION NOW - Telling Your Adoption Story
Our guests today on ADOPTION NOW are Aaron and Kelli Couch. They have been married for 25 years, serve as pastors in the Denver area, and have planted 2 churches. They have 3 biological children and one child they adopted from China. On today's episode, April Fallon and her husband Noah talk with Aaron and Kelli about adoption in the church and their experience with international adoption.  This episode addresses the relationship between the church and adoptive/foster families as well as some common mistakes churches make when supporting a family going through adoption or foster care. It also touches on what God says about adoption and how to love a child that has endured trauma. These topics are discussed as Aaron and Kelli share about their adoption experience. They talk about what it was like to travel to China and adopt a baby the same day that 73 other babies were being adopted!! They share what it was like to say yes to a special needs baby and how she responded to them during the first few days they were together. Aaron and Kelli give a unique perspective on how to love a child that is not born to you biologically. They unpack the questions they had before bringing Ellie home, including their concerns about adopting a child with special needs. Ellie was born with Microtia and Aural Atresia. She did not have ears, and her paperwork stated that she was "stubborn and liked loud places." It was their oldest daughter, Cartier, that knew this baby was meant to be her sister, and they had to go get her. Ellie was 19 months when they brought her home. It wasn't a comfortable journey at first, but over time, Ellie did attach. Aaron said at first Ellie would not even look at him, but he decided… "I am going to love this child because this child is worthy of being loved; that doesn't mean they are going to love me back well." Adoption is a never-ending journey that takes commitment and dedication, and it can take time for a child to trust their new parents. When choosing to adopt, it is best not to "missionary adopt." April says, "Don't adopt out of the kindness of your heart, adopt because you want to parent a child and you're in it for the long run. Adoption is a journey forever." Noah shares about his experience as a dad and the fears he had not only becoming a father but becoming a father through adoption. Aaron and Noah agree that that the child you bring home is meant to be with you and you love them more than you ever thought possible. They become your child, and you love them as your own because they are yours. Kelli opens up about what Ellie was like as a little girl and how the siblings got along together. She is now 14 years old, and through many surgeries, they have reconstructed her ears, and she can hear. Ellie completed the Couch family, and they needed her just as much as she needed them.   Follow us on Twitter @Adoption_now Like the show on Facebook Keep up with our journey on Instagram @adoptionnow Don't forget you can watch the episode on YOUTUBE!
Surviving The Cold War Of Podcast Advertising [Episode 225]
Podcast Pontifications
We look advertising square in the face on the 7th edition of this 10-part miniseries on the future of podcasting. (1, 2, 3, 4, 5, & 6) Digital advertising changed the game of advertising forever. Rather than deal with the largely made-up numbers offered by print, radio, and TV publishers, digital ads came with data. Data not just about who saw/heard/read the ads, but what those people did after that. And then Cambridge Analytica came and ruined the future.  Since then, a sort of cold war has developed between consumer advocacy and privacy watchdogs on one side, and innovative ad tech companies still trying to make advertising better and more relevant.  This is not a winnable cold war, I’m afraid. Of all the 10 predictions I wrote for the Podcast Business Journal’s inaugural print edition, this was the toughest for me. Which is why left it as a never-ending cold war. While you wait for episodes eight, nine, and ten to wrap this puppy up, I again leave you with three possible next steps: If you have your own predictions about the future of podcast advertising, I’d love to read it! Leave a comment right here or join a few other Podcast Pontifications listeners who have downloaded and joined -- for free-- the app at Flick.group/podcastpontifications. If you want to show your love and support, BuyMeACoffee.com/evoterra. If you are in business and need someone strategically thinking about your podcasting efforts now and for the future, please get in touch. evo@podcastlaunch.pro. ----- Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: http://podcastpontifications.libsyn.com/surviving-the-cold-war-of-podcast-advertising Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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Birthdate
Jun 10th, 1969
Location
Phoenix, AZ, USA
Episode Count
1109
Podcast Count
38
Total Airtime
2 weeks, 6 days