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Podcast Pontifications

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A Podcasting podcast featuring Evo Terra
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Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. This short-form show takes an Advancing view of podcasting, with daily strategic insights to help you develop critical thinking skill needed to make the best future-proofed podcast you can with the tools of today.

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246 episodes

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Podcasting: Precursor To Publishing Pizzazz [Episode 238]
This week’s miniseries has been about leveraging your podcasting chops to make something that isn’t a podcast. We’ve covered: why you should consider making a fantastic live event  why you should consider making an amazing newsletter  why an amazing audio-based learning experience is a great idea But that’s just three. Honestly, there are so many more I could cover. So to wrap the week, I’m doing a rollup of a few select other options that should be on your radar. They are: Write A Book - Whether you use your podcast to educate or entertain, there’s probably a path for you to publish a book. You already have a lot of information prepared. You've recorded dozens or maybe hundreds of episodes already. That's a lot of scripts written. That’s a lot of interviews gathered. That’s a lot of articles created.  Launch A Video Series - Making a focused and intentional video series on what your expertise is or where your passions lie is a smart idea. Especially if you are willing (and able) to make compelling video-based content that appeals to the algorithms of the given video platform. Create A Valuable Community - Communities are filled with people with shared interests. And whether you’re building one with Discord, Flick, Facebook, or a membership site, you can leverage all of your expertise as a podcaster to create a valuable community. Not just for listeners of your show. But for other people with similar passions and interests.  No matter which of those six options you choose (or another) keep this in mind:  The success of non-podcasting options for your podcast should have nothing to do with your podcast’s download numbers. I know that sounds heretical. But I assure you it is not. Whatever non-podcast option you take, don’t tie the success of that option back to your podcast. They should be worth doing on their own merit. Clearly, I’m a podcast-first kind of guy. And yes, I want you to be podcast-first as well.  But podcast-first doesn’t mean podcast-only. Is there a non-podcasting portion of your publishing empire you’ve found success with? I'd love to hear about it. Head to Flick.group/podcastpontifications and share your story with the 70 or so people who have joined that free community. As always, I'd appreciate it if you bought me a coffee. BuyMeACoffee.com/EvoTerra lets you do that virtually. And it's really really nice when you sign up for a monthly coffee purchase for me. Finally, if you are in business and you need someone helping with the podcast strategy for your business, that's what my company - Simpler Media Productions - does. Get in touch with me: evo@podcastlaunch.pro or go to PodcastLaunch.pro to see a list of the services we offer our clients. ----- Share this with a friend: http://podcastpontifications.libsyn.com/podcasting-precursor-to-publishing-pizzazz Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
From Podcast Listeners to Podcast Learners [Episode 237]
This week, I’m talking about things you can do with your podcast that clearly are not podcasting. So far we've talked about hosting live events and putting out an excellent newsletter. Today, I want to shine a light on audio-based learning opportunities. You might have heard that people in China spend over $7 billion annually on audio-based learning experiences. (That number is often misreported as what people are paying for podcasts. But really, it’s audio-based learning experiences that people in China pay for.) But rather than argue the “is that really a podcast?” discussion (which is pointless and painful), it sets the stage for a more interesting question: Can you do that?  Can you make an audio-based learning experience that is worth paying for? What would it take for you, the working podcaster, to make an audio-based learning course? You’re a working podcaster. You have a microphone. You have all of the equipment necessary to make audio-based content. Can you do that again, but this time making audio just for people who want to learn from you?  I'm curious about what you’d offer in your class. What skills do you have that might translate really well into an audio-based learning experience? You can tell me in the comments right here. Or you can go to Flick.group/podcastpontifications, a private and free mobile app where you can chat with other listeners of the show. Want to show your support for my program? Great! You can buy me a coffee. I don't mean really buy me a coffee. I mean go to BuyMeACoffee.com/EvoTerra.  And if you are in business and need to make sure your podcasting strategy is on point (maybe your business could produce some audio-based learning experiences for additional revenue streams?), get in touch. evo@podcastlaunch.pro reaches me, and you can visit PodcastLaunch.pro to see a list of services that we currently offer clients. ----- Share this with a friend: http://podcastpontifications.libsyn.com/from-podcast-listeners-to-podcast-learners Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
How A Newsletter Can Catch Your Podcast's Overflow [Episode 236]
Today, I’m making the case why you need a newsletter for your podcast. Email is a fine distribution mechanism for special announcements and promotions.  But there’s the utilitarian aspect of emailing, and then there’s having an intentional newsletter for your podcast. Newsletters are having a bit of a resurgence as of late. Substack is making it super easy to create and monetize a brand new newsletter. Stoop is changing both how and where we consume newsletters, getting them out of our already crowded inboxes and into a dedicated reading app. And that’s just two examples. As with any form of media, newsletter content should be crafted with intent. You need to consider your newsletter audience as just that: an audience. An audience, by the way, that may not listen to your podcast episodes. But they are still your audience, and it’s worth your time to create content specifically for that audience. One of the most straightforward ways to do this is by using a newsletter as a way to catch your overspill. If your show’s episodes come out weekly or fortnightly, there’s probably a wealth of content that doesn’t make it on your show.  The goal of an intentional newsletter is to be read. And, if you’re lucky, engaged with by the readers.  That doesn’t mean you should stop using email as a promotional tool, or a revenue-generator, or whatever else you’re using it for that is getting results. (That final clause is important.) An intentional newsletter from your podcast brand is something different. I’m genuinely curious how you’re currently using (and finding success with) newsletters today. You can leave a comment below, or you can go to Flick.group/podcastponntifications and say it in our private (but free) group about 70 people now. And it’s growing!  If you want to support the show, you can go to BuyMeACoffee.com/EvoTerra. I recommend setting it to automatically buy me a coffee every month. You know, just to make it easy on you. Finally, if you're in business and need some guidance and governance of the overall podcasting strategy and how that fits in with your business objectives, I’d love to help. That’s what my firm, Simpler Media Productions, does. Get in touch with me: evo@podcastlaunch.pro or go to PodcastLaunch.pro to see a list of all the services we offer clients all around the world. ----- Share this with a friend: http://podcastpontifications.libsyn.com/how-a-newsletter-can-catch-your-podcasts-overflow Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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Podcast Details
Started
Jul 9th, 2018
Latest Episode
Oct 17th, 2019
Release Period
Daily
No. of Episodes
247
Avg. Episode Length
9 minutes
Explicit
No
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