Gunnar Lovelace is the CEO and founder of Good Money, founder and Thrive Market, and co-founder/ chairmen at Love Heals. Let's face it: grocery shopping to get high quality organic food at a reasonable price isn't easy. And sure - while getting fresh, local fruits, vegetables and meats - which should always be at the core of a healthy diet - you can use farmer's markets, CSAs and local grocers. But when it comes to packaged healthy goods, from nori wraps to coconut milk to gluten-free baking powders and beyond -there's a host of options out there: Amazon, Vitacost, Walmart, Safeway...the list goes on and on. However, when it comes to buying online organic food, you'd be surprised at what you're about to discover on today's podcast with Gunnar Lovelace. Gunnar is a serial entrepreneur focused on business and health as vehicles for social change. He is the founder of Thrive Market, which is making healthy living accessible to Americans by providing the most popular organic and non-GMO groceries at what he claims is 25-50% off normal retail prices. He is also the co-founder and co-owner of Love Heals - a jewelry business in more than 200 high-end retail stores and with over 75 employees. To date, LoveHeals has funded the planting of over 1,500,000 trees and sponsored over 50,000 malnourished children. Prior to Love Heals, Gunnar started two technology companies in Los Angeles in software education and natural language processing. In addition to his for-profit companies, Gunnar has started two non-profits in education and environmental sustainability. During our discussion, you'll discover: -How Gunnar grew up poor, yet still eating foods like kale and sprouts and kombucha...[7:25] -Gunnar's secret to never getting sick, and his top three supplements...[12:55] -What goes on "behind the scenes" that allows Gunnar to provide organic groceries delivered to people with free shipping at a 25-50% discount...[17:25] -Whether shopping for groceries online leaves a big carbon footprint and disrupt community small businesses...[24:30] -How to make "cardboard" packaging out of compostable mushrooms or dirt...[28:00] -Gunnar's favorite superfoods, including sprouted chia, coconut wraps, coconut manna, sprouted granola and more...[32:45 & 49:40] -If Amazon Prime is so convenient, since you can buy a friggin' alarm clock and book at the same time I'm buying my canned coconut milk, why Thrive is any better than Amazon...[39:30] -What Gunnar thinks of the Amazon acquisition of Whole Foods...[42:20] -What is Love Heals? [45:45] Resources from this episode: -What I Eat: 19 Of My Go-To Foods For Stocking A Healthy Pantry. All the products discussed in this episode can be found on my Thrive Market Favourites Page. -Dr. Ohira's Probiotic -Host Defense mushroom products -Vitamin C by Health Force -Coconut wraps -Coconut flake cereal -Nutiva Organic Coconut Manna -Lets Do Organic Unsweetened Coconut Flakes -Go Raw Spirulina Chips -Hawaiian Orchards Macadamia Nuts -Go Raw Pumpkin Seeds -Thrive Market Are you ok to say $60 of FREE organic groceries + free shipping and 30 day trial!  Keep in mind that prices on Thrive Market are already up to 50% off and now they're giving an EXTRA $60 of free groceries!  Go to  (no code is necessary, all they need is the link)   How it works:  Users will get $20 off their first 3 orders of $49 or more + free shipping - up to Ben on whether he wants to explain this part. -The LoveTuner Ben wears Show Sponsors:  -Human Charger - Go to and use the code BEN20 for 20% off. -Organifi - Go to and use discount BEN for 20% your order. -Blue Apron -  Check out this week’s menu and get your first meals FREE—with free shipping by going to -Quarterly -  Get your carefully curated box of goodies at Do you have questions, thoughts or feedback for Gunnar or me? Leave your comments at and one of us will reply!
: Episode 915 - Gunnar Lovelace, entrepreneur, founder and co-CEO of tells his fascinating story of growing up poor in a commune and how that experience shaped his desire to bring healthy, carefully-sourced food to everyone for the same prices as regular food... PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Villa Cappelli Green Grocer Thrive Market GUNNAR LOVELACE Grew up in Ojai Mom Argentinian, Dad Spanish Came in on his father's Fulbright Scholarship Stayed in California with his mom Has a very interesting name His step father ran a food co-op Tough for his mom to make healthy choices because they were expensive Always prioritized healthy options She also had great spirit and tenacity Gunnar was inspired by his mother Went to college, but started his own business Wanted to create good company that can provide healthy, affordable food Thus, Thrive Market was born! Provides people with healthy food delivery for reasonable prices! Gunnar was faced with adversity, but crushed it and kept going because he wanted it badly enough Had to learn how to communicate well for entrepreneurship Working so many hours every day, making phone calls, figuring things out Thrive Market not his first business venture Never took no as an answer Ask consumers to make educated decisions regarding purchasing eco friendly food
Today's conversation is the beginning of a two-part series about entrepreneurs with altruistic values. We sit down with Gunnar Lovelace, the founder and CEO of Thrive Market, to discuss building a business dedicated to the mission of making healthy food affordable and available to everyone. Go to to receive your first month free and 25% off your first order.7 Habits of Highly Effective People by Stephen R. CoveyThe Giving Tree by Shel SilversteinMusic by Lee Rosevere & DJ Quads
This week's guest is the smart and heart-centered Gunnar Lovelace. He's the co-founder and co-CEO of Thrive Market, an online market offering top-selling healthy brands delivered to your doorstep for wholesale prices. I'm a huge fan of the company and this conversation made me a fan of Gunnar. If you've ever considered starting a company based on a passion or if you're a current or aspiring leader of any kind, this episode is a must listen. I pull back the curtain on Gunnar's journey as an entrepreneur and big thinker. We covered a LOT including: -Gunnar's journey from growing up on a communal farm to running a $100M+ company -how Gunnar thinks about failure -how Gunnar chose his cofounders (great advice here if you ever want to start something with another person) -work/life harmony -why Gunnar kept pushing after being rejected by 50 venture capital firms (their most recent round was $100M so...yeah) -and much more! Let me know what you think of this episode: @LisaNicoleBell Show Notes:
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5 hours, 28 minutes
Podchaser Creator ID logo 572801