Podcast Producer. Musician. Curious Girl. HBIC at The Brassy Broadcasting Co.
Brené Brown’s Unlocking Us podcast episode about FFTs is now required listening for my podcasting clients because she shares her challenges around starting a new podcast and how she has worked through them. This is my first time back in a while. My focus for the past year has been on my other podcast, Beauty and the Gi, a podcast about the intersection of life and Brazilian Jiu-Jitsu on and off the mat. It feels good to be back. Now, does this mean that I'm going to be back on a regular production schedule? Probably not. I'm using The Brassy Broadcast as a resource where I can direct clients and folks with questions about podcasting. It's more about adding to the resource library as needed, rather than feeling like I have to put out a new show every week. This episode is actually serving a couple of different purposes for me. The first is that I wanted to record and edit a full episode using Descript. It's a cool tool for business owners, authors, and industry experts that want to start a podcast. It's a great tool to get you started. The second purpose of this episode is to share with you why I’m making listening to the FFT episode of Brené Brown’s Unlocking Us podcast required listening for my new podcasting clients. Here are some highlights with time stamps. Did you know that if you include the time stamp in your show notes, some apps will take you right to that spot in the episode? Not all apps do this. I know that it works in Overcast, Pocketcasts, and Castbox   Highlights and Time Stamps :52   My thoughts on using the Descript app to record and edit this episode 1:59  Why the FFT episode is now required listening 4:01  Recording in a closet 4:30  Why is it so hard to say your podcast intro? 5:22  Keeping your podcast recording setup simple   Links and Resources Mentioned Unlocking Us episode on FFTs https://brenebrown.com/podcast/brene-on-ffts/ Descript https://www.descript.com/use-cases   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen
You grow your podcast audience by going where your audience is hanging out. YouTube is the second largest search engine the third most visited site after Google and Facebook. Not everyone knows how to listen to a podcast yet, but almost everyone knows how to go to YouTube to find a video that answers a question. Google owns YouTube, so you can apply some of the same principles of Google SEO to YouTube SEO. Listen to the previous episode in this series for SEO optimization tips.   YouTube Video Optimization Tips Use descriptive titles Create Playlists Add End Cards - tell the audience what you want them to do next Utilize the description space. Fully cover what you are talking about in the video Put the YouTube video on your website   Recommended Resources vidiq.com tubebuddy.com   Connect with Jennifer Denney https://elevatedmarketing.solutions/ https://twitter.com/elevatedmrktng https://www.linkedin.com/in/jenniferdenney/   Learn More about Podcasting and Connect with Jen Edds Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast. https://BrassyBroadcastingCo.as.me/?appointmentType=7983305   The Brass Tacks Free Podcasting Course http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class   The Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Subscribe to The Brassy Broadcast   Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14     Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Podcast Tutorials https://www.youtube.com/jeneddsbrassy
How Do I Optimize SEO for My Podcast? How do we grow our podcast audience and get new listeners? How will people find my podcast? Podcasters need a basic understanding of keywords and SEO (search engine optimization) so our podcasts can be discovered by new listeners. How can podcasters capitalize on SEO to help new listeners find their podcasts? Spoiler Alert: There is no magic bullet or SEO Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions, breaks down what we need to understand about SEO for podcasters. SEO (Search Engine Optimization) isn’t just one thing. It is small incremental tweaks combined to impact your site’s user experience and performance in organic search results. SEO is a long term strategy. There is no SEO magic bullet. It takes grit, time, energy, and expertise.   What is the Ideal Length for Podcast Show Notes or Blog Posts? Jennifer does a little myth-busting here. I was under the impression that there was an ideal length for show notes. Turns out, this is not the case. People are going to Google to get questions answered. Google is looking for you to completely cover the subject from beginning to end and do it better than anyone else. How does Google determine who has the best answer? It’s all of those hundreds of little tweaks.   Formulating the Right Questions for SEO Think about how your listeners are phrasing questions when they are going to Google to look for answers. What words are they using? What questions are they asking? Get out of your own language box and how you say things. Ask your audience how they would search for an answer.   Recommended Tools for Keyword Research Ubersuggest SEMrush.com Keywordtool.io Keywordseverywhere.com AnswerThePublic.com   How to Optimize Show Notes and Blog Posts Optimize your show notes and blog posts because there are still folks that would rather read than listen to podcasts. Think about having your episode transcribed. This makes it easy to create detailed show notes. Jennifer has created a search optimization checklist to help optimize blog posts. Don’t just describe what is in the episode. If your intention is to share information with your audience, give them the option of how they want to consume it. Listening to a podcast is not an option for everyone. Use the episode description, blog post, or show notes to give detailed information that actually answers questions. Flow the Keywords into the content Write a title that is for the user Use a Title Tag Use subheadings Add internal and external links   Connect with Jennifer Denney https://elevatedmarketing.solutions/ https://twitter.com/elevatedmrktng https://www.linkedin.com/in/jenniferdenney/   Learn More about Podcasting and Connect with Jen Edds Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast. https://BrassyBroadcastingCo.as.me/?appointmentType=7983305   The Brass Tacks Free Podcasting Course http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class   The Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Subscribe to The Brassy Broadcast   Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14     Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Podcast Tutorials https://www.youtube.com/jeneddsbrassy
Meet Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions. In this podcast series collaboration, Jennifer shares insights, strategies, and tactical tips for marketing your podcast. I’ve struggled in marketing my own podcasts. The process of creating and producing the podcast lights me up. Marketing what I’ve created makes me want to jump in the bed and pull the covers over my head because I don’t know where to start. What is the right way? Should I run ads? Where should I run ads? Do I need to be everywhere? How much is this going to cost? I wanted to collaborate with Jennifer on this podcast series because her work is data-driven and she has learned everything by diving into the work, figuring it out, and building her strategies one brick at a time. The first marketing myth we address in this series is the myth of marketing attribution. Jennifer made it super easy to understand: “Giving all the credit to one marketing channel or another is like drinking beer and only saying the last beer is the one that got you drunk.” In the next episode, Jennifer walks us through how to strategically think about SEO for podcast discoverability.   Connect with Jennifer Denney https://elevatedmarketing.solutions/ https://twitter.com/elevatedmrktng https://www.linkedin.com/in/jenniferdenney/   Learn More about Podcasting and Connect with Jen Edds Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast. https://BrassyBroadcastingCo.as.me/?appointmentType=7983305   The Brass Tacks Free Podcasting Course http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class   The Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Subscribe to The Brassy Broadcast   Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14   Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Podcasting Tutorials https://www.youtube.com/jeneddsbrassy
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Creator Details

Episode Count
174
Podcast Count
1
Total Airtime
2 days, 15 hours