There is nothing quite like those early days of product success. Seeing your vision come to life as customers begin to adopt your services is not only validating, it can lead to new opportunities to scale. Of course, scaling has its own challenges. what happens when you wake up and realize that your target customer has changed? How do you move your product up-market, targeting a completely new audience while maintaining the customers that you already have? We talked with Justin Bauer, VP of Product at Amplitude Analytics, which helps people use customer data to build great product experiences that convert and retain users. Justin shares about how an up-market move impacted he and the team at Amplitude while helping the company grow in ways that made sense for both their current customer and the customer of tomorrow. Listen in to hear Justin’s experience in transitioning from serving start-ups to serving enterprise companies. Connect with Justin Learn more about Amplitude Analytics Connect with Christian Connect with Anna Learn more about Innovatemap
In the seventh episode of Product Decoded podcast, Dan Olsen, product management consultant and author of The Lean Product Playbook, interviews Justin Bauer, VP of Product at Amplitude, a software service that provides analytics to help companies understand their user behavior data and ultimately build a better product.
Head of Product at Amplitude, Justin Bauer, talks about his non-traditional path to becoming a rising star in Silicon Valley's Product Management scene. Justin provides some insightful advice on analyzing data to make an outstanding product. He also talks bout being distinctive in your product management career, a typical day at Amplitude, and the importance of listening to customer needs.
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