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Better Product

A Business, Marketing and Arts podcast featuring Christian Beck
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Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.

Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.

Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything

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41 episodes

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Community Series | Navigating Community Carefully
When do you draw the line between letting your community own the roadmap and using them to influence your roadmap? Our series on community comes to a close with an examination on how several product leaders are approaching feedback from their communities. It can be easy to assume that your users know best about what they need, but can we dig deeper and read between the lines to gain a better understanding? In this episode, we share some insights into how to navigate your community when it comes to feedback, managing users, and understanding how those users interact with each other. We’ll also hear how to effectively manage your community as your product scales. Listen in to hear part five of our series on community. Connect with Christian Connect with Anna Learn more about Innovatemap Past Episodes Mentioned:  Scaling a Product While Building a Community with Sara Mauskopf Creating a Better Product Starts by Solving a Real Problem Resources Mentioned:  Winnie Sketch Behance InVision Indy Gaming League
Adobe's Scott Belsky on Leading with Conviction
When you’re committed to making a better product and a better community, conviction is paramount. Evenin the face of opposition, if you don’t believe in the product and the needs it can address for the community you’ve identified, how can you truly lead?   We talked with Scott Belsky, creator of Behance and the Chief Product Officer and Executive Vice President of Creative Cloud at Adobe. Scott is an executive, author, investor, and most importantly, a product obsessive. Scott shares how Behance found its footing by building the product around their ideal customers, even when they couldn’t get them to buy in from the start.   As a Chief Product Officer, Scott also shares insights into what conviction looks like when you’re the leader of multiple products across a vast community, and how empowering others to make decisions has been vital to product success at Adobe. Take a listen! Connect with Scott  Learn more about Behance Connect with Christian Connect with Anna Learn more about Innovatemap Past Episodes Mentioned:  Building an Audience Before Your Digital Product Launches with Dave Gerhardt  Creating a Better Product Starts by Solving a Real Problem with Peter Omvlee Products Mentioned:  AirTable Winnie Dovetail
Community Series | When to Place an Emphasis on Community
How do I know when to invest in building a community for my product? The first few episodes in our new series have highlighted the power of community when it comes to product. But it is clear that each story - and community - is unique. So how do you know when and how to place an emphasis on community? In this episode, we share stories that give indicators that placing an emphasis on community is the right decision for a particular product. We’ll also learn how each product and community requires its own individual assessment in order to thrive, along with an interesting revelation about values you place at the center of your efforts. Listen in to hear part three of our series on community. Connect with Christian Connect with Anna Learn more about Innovatemap Past Episodes Mentioned:  Scaling a Product While Building a Community with Sara Mauskopf Building an Audience Before Your Digital Product Launches Resources Mentioned:  Winnie Drift InVision Indy Gaming League

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Podcast Details
Started
Feb 7th, 2019
Latest Episode
Nov 19th, 2019
Release Period
Weekly
No. of Episodes
41
Avg. Episode Length
21 minutes
Explicit
No

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