Over the last nine weeks, we’ve been running our Better Product Weekly series. A few themes have emerged one being the focus on customer retention. This week’s guest offers a new angle to this conversation sharing her experience leaning into her customers to build a growth team at Boardable. Krista Martin VP of Growth, provides a look into how they’ve begun to look at growth opportunities without losing sight of their existing users. One of the outcomes of the current crisis is an option to extend a user’s free trial from 14 to 90 days. With over 1,000 new users jumping on board, Krista shares how they’re thinking about the data to support this extension. Lean into the conversation to learn how a product-led approach is encouraging customer retention for Boardable. If you’re looking for more opportunities to learn from product leaders join our growing product community: https://betterproduct.community/.
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