Reed Duchsher, the ground-breaking manager behind Mr. Beast, sat down to tell us what it's really like to manage the fastest growing Youtuber in 2019. Reed, and his company Night Media, helped Mr. Beast get up to 24 millions subscribers in record time. But what does it take to break into such a highly-saturated industry? Reed tells us the story behind Night Media, why he never wants to represent more than 10 influencers, why he keeps his client list family-friendly, and how charity pays a major role in his talent's drive. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
The creator of Night Media, Reed Duchscher, comes to Creative Disruption to discuss brand integration moving into social media. From managing NFL Hall of Fame players, Reed foresaw the shift occurring within social media. Reed created Night Media and now manages MrBeast, Preston Playz, and some of the most influential YouTubers. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.
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In this episode, I’ll be welcoming Reed Duchscher, the Founder and CEO of Night Media, a Dallas-based talent management and influencer marketing company that provides branding and advertising resources for some of the largest YouTube Influencers.
Reed has had great success in the space and worked with amazing clients including Mr. Beast and Dude Perfect. In this interview, we dive into his back story, how he got into the industry of being an influencer manager, what he is focusing on, the future of influencer marketing, how to get in touch with celebrities, and more! You don’t wanna miss this.
Key Points Discussed:
Being more of a behind the scenes dude (02:57)
Falling into the sports agent profession (03:53)
Working with Dude Perfect (08:07)
Becoming a full-fledged entrepreneur (15:14)
The size of the Youtube market and it’s growth trends (19:33)
Reed’s involvement in the decision process for video content (22:40)
Focusing on the craft to differentiate from competitors (28:13)
Night Media’s payment structure with agents (31:44)
Quitting his job and moving to Dallas to work with Dude Perfect (36:29)
Client relationships built on trust and word of mouth (41:05)
The future for Night Media (45:12)
Reed’s number key to his success (57:19)
You can find the transcripts and more at www.thinkdifferenttheory.com/94
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