In the final episode of our product-led growth series, we are featuring Ryan Chan of UpKeep. Often when we hear people talk about product-led growth they talk about it using examples focused primarily on the B2B tech space. Ryan offers a different perspective. Upkeep’s mission is to empower maintenance workers to be more productive through the adoption of cloud-based technology. Instead of letting others’ notions around product-led growth drive his decisions, Ryan debunks the myths surrounding it sharing why it has been the right strategy for UpKeep. Join us next week as we kick off a new series: How to Learn Product. It’s a topic going unaddressed as there are no roadmaps or degrees for creating, designing, or building a better product. As always, we invite you to join our growing product community to access exclusive resources: https://betterproduct.community/.
No matter the industry your product serves, every business is feeling the impact of the Coronavirus. The level of impact varies which means your response can’t be one size fits all. Taking the time to understand the appropriate response can foster a deeper connection with your users while providing you with richer insights. This week we’re talking with Ryan Chan, CEO and Founder of Upkeep. Ryan provides an all-new perspective for addressing customer's needs in light of the current climate. At Upkeep, they defined customer segments. As a result, Upkeep has been able to go above and beyond users' initial needs to help in every way possible. If you’re looking for other ways to learn from both product leaders and people on the front lines of product including designers, product managers, product marketers then join the growing better product community: https://betterproduct.community/
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