In this episode, I sit down with Christine Miles is the founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). We dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.Special Guest: Christine Miles.
In this episode, I sit down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. Special Guest: Michael Kelly.
In this episode, I sit down with Jim Martin, Founder and President of Venue Intelligence. We dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. We dive deeper on why Jim's company targets security, operations, and marketing at any company. Special Guest: Jim Martin.
In this episode, I sit down with Mike Hurley, CEO and co-founder of Warmup. We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive deeper into how customer and employee referrals convert higher than any lead source. Special Guest: Mike Hurley.
In this episode, I sit down with Claudyne Wilder, president of Wilder Presentations and founder of TorchMetrics. We dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer journeys and actionable ways to improve on weaknesses and strengths. We talk about why TorchMetrics improves the customer experience for presenters to be better, clearer communicators for their organizations and themselves.Special Guest: Claudyne Wilder.