UK-based Podcast Editor and Producer, Songwriter and Musician, former Arts Marketer
Welcome to 'women have it harder in politics' Part Deux. Nominees from Neera Tanden to former Gov. Jennifer Granholm have their qualifications questioned and their histories judged in ways that just don't match up with their male colleagues. UPDATE: Ms. Tanden has withdrawn her nomination to head the OMB. We wish her the best Research  
Are you taking a tactical marketing approach to your business? Or a strategic approach? Because there’s a big difference. What I see most often is that new coaches take a tactical approach — and it’s leading them directly to burnout. The inspiration for this episode is this quote by Sun Tzu: “Strategy without tactics is the slowest route to victory. But tactics without strategy is the noise before defeat.”  So how do you recognize when you’ve been taking a tactical approach? Well, you feel like you’ve been “trying all the things” and nothing seems to really be working the way you thought it was supposed to work. In this episode, I break down the difference between strategy and tactics, and show you how to shift into a much more strategic approach. Complete show notes:
Are you constantly asking yourself, where did the day go? Or, why time runs so fast? Believe it or not, we are bombarded by so many time wasters in our day-to-day business that we don’t realize the impact it can generate in our lives. Between emails, text messages, calls, social media notifications, and even our colleagues, we’re constantly battered with potential time-wasters.  Eliminating all the distractions at the office can have a positive impact on your productivity, output, and mental wellbeing. Don’t get me wrong, my friends, distractions happen but we can reduce them.   In this week’s episode, I talked about the three biggest time wasters that we, creative retailers, face on a daily basis and how we can avoid them. Something I hear every day is, “I just don't have any time. I'm too busy. I've just got too much to do.” I shared some tips on how you can stay focus at work. I share the top three time wasters that I changed in my own personal business life and really made a big difference.  Of course, it’s natural to get distracted. But it’s when we recognize all those distractions and work out a plan to not let them take over the lives that can make a positive impact on us and others. I want to remind you that if you need any support join my monthly coaching group Retailer's Inner Circle. In this group, we work together on these types of problems. We help each other. We had a challenge about the phone distraction and the conversation inside the group was just amazing. Please reach out if I can support you in any way. Click here to learn more about my Retailer's Inner Circle.   This week’s talking points on the Creative Shop Talk Podcast: Staying focused Working on things that maybe don't matter Moving the needle forward Removing temptations Addiction to our phones Batching your work Non-revenue-generating things Our Sponsor Rockstar Creative Retailers and Shop Owners Group - This is THE place for creative brick and mortar store owners, booth space owners, and DIY studio owners. The who, what, and how's of running a creative retail business. Social media, workshops, time management, staffing, marketing, and more...there's so much, right? This group is loosely based on the things I teach in my monthly coaching group the Paintpreneur's Inner Circle, and teach my one on one coaching clients and retreats. Subscribe, Connect & Share Your Favorite Episodes Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review. For more great content and helpful tips to grow your creative retail shop, visit our website. Follow us on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.
We’ve talked in the past about pitching to your niche. My guest today has taken that to the extreme and continues to develop the areas where she can get in front of - and bring value to - new audiences.  Lisa Lisson is a genealogy researcher and the creator of the Are You My Cousin? blog and joined the Go Pitch Yourself program in January 2020. And even though her zone of genius might initially appear quite narrow, she has used what she has learned to capitalize on a wide variety of situations where she can bring value to audiences. As a genealogy researcher, Lisa Lisson takes the overwhelm out of genealogy research and keeps researchers moving forward finding their ancestors. Whether researching ancestors alongside clients or writing how-to articles and books, Lisa uses her 12 years of research experience to help others build a solid research plan, find the needed genealogy records, and get the most out of those resources. Topics covered include: Details of my first ever live FREE pitching masterclass, Pitch Yourself Like a Pro (March 2021) What Lisa's business involves and how she works with her clients Why Lisa joined the Go Pitch Yourself program and how she uses what she has learned for visibility opportunities aside from podcasts The variety of opportunities that Lisa has been able to tap into and the impact that pitching has had on her business How knowing what her messages and goals were helped Lisa to confidently pitch in-person - including building relationships with affiliates Resources mentioned in this episode: Register for Angie’s FREE live pitching masterclass, Pitch Yourself Like a Pro (March 2021) Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens Book a discovery call to see if Angie can support YOUR visibility needs Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get your FREE copy of Lisa’s The Big Genie List Follow Lisa on Instagram, Facebook, and on her YouTube channel Visit Lisa’s website, Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!  Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success Subscribe & Review in Apple Podcasts Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at for handling all the behind-the-scenes tech pieces of production.
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Creator Details

Jun 14th, 1973
Derby, England, United Kingdom
Episode Count
Podcast Count
Total Airtime
6 days, 6 hours
Podchaser Creator ID logo 668444