Podcasts are hot! Everyone and their mother seem to be getting in on the act – and I’m no exception. Podcasts are a great way to share thoughts, cross market with guests, and add content to your website to generate more traffic. Listen to Toby Lyles on this episode. He is the owner twentyfoursound.com and produces this podcast. Give yourself ten minutes and you’ll learn: 1. Why podcasts are so hot right now 2. What the most important considerations are when deciding to do a podcast 3. What you need in terms of equipment and time when jumping into the podcast world Prove it! Toby will share a story about a company that started a podcast and the outcomes from that decision.