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The Showrunner

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The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.

And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.


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149 episodes
149 episodes
1 episode

Recent Episodes

[143] Should You Take a Holiday Break? (We Are)
With the holiday season now in full swing, it's time to ask yourself a very important question: should you take a holiday break from your show?Here is answer: yes, we are.This will be our last episode of The Showrunner until January 9th, 2019. But before we go, we describe some important reasons why you should consider taking a break too, and offer up a few steps for how to execute a holiday break the right way so that you get the most out of the experience.
[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast
This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.First, we discuss this article from Nieman Lab ( Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)You may recall in episode we discussed a handful of reasons why short-form podcasts are a major growth opportunity. This article lends further credence to that idea … though we both urge caution before you think about just jumping right into producing one.Then, we discuss this article from Ahrefs ( Podcast Advertising: $51,975 Spent. Here’s What We Learned.In episode 138 we discussed tips for striking a win-win-win deal with a new sponsor. This article provides a unique view of the sponsorship process from the perspective of the sponsor.
[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love
We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place?You need to examine (or reexamine) your lead magnet. And in this week’s episode of The Showrunner, we describe a simple 5-step process for creating a lead magnet that will lead to consistent conversions.Among the topics we discuss:• How to define the problem your lead magnet will solve (and why being able to complete this step is foundational for your ability reach your audience).• Why you need to provide ONE specific solution.• How to choose the best format for your lead magnet, with a handful of different types you should consider.• How to approach creating the content itself.• What steps you should take to make it look snazzy.And we use an example lead magnet Jonny created for Hack the Entrepreneur to walk through each of the steps. Click here to download it: out our sponsor Hover for your domain hosting needs. Go to and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these recent episodes: • [130] 23+ Ways to Earn Profit From Your Podcast• [132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List• [137] How to Market a Podcast: 7 Ways to Get More Listeners
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Podcast Details
Apr 15th, 2015
Latest Episode
Nov 29th, 2018
Release Period
No. of Episodes
Avg. Episode Length
38 minutes

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