Episode 159: Sales - Sales Processes & Strategies

Released Tuesday, 10th October 2023

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Episode 159: Sales - Sales Processes & Strategies

Tuesday, 10th October 2023

Good episode? Give it some love!

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Jack and John discussed the need for Jack to update his camera. Mr. mentioned his progress with moving Crunchy Cottage into the TRC building and finishing up the AI branding tool. - PLAY @0:07
John discussed his journey from failure to success in the sales industry, highlighting the importance of understanding customer pain points and leading them through the sales process. He emphasized the need for honesty, integrity, and enthusiasm in selling, as well as the significance of asking questions to uncover customer needs. - PLAY @7:00
John discussed his approach to asking questions to buyers and sellers in order to understand their needs and preferences. He emphasized the importance of listening and using the information gathered to present a tailored solution, ultimately leading to successful sales outcomes. - PLAY @14:13
John discussed the importance of role-playing presentations and proposals for better results in business. Jack asked about the use of different security frameworks in IT companies and how to present them effectively to clients. - PLAY @20:45
John and Jack discussed the importance of understanding the needs and priorities of clients in order to effectively communicate and provide solutions. They emphasized the significance of asking relevant questions and having a clear understanding of when to use specific services or solutions. - PLAY @27:00
John discussed how the duration of his IT solutions presentation varied depending on the personality type of the audience. He mentioned that presentations could range from 30 to 45 minutes for a group setting and 15 to 20 minutes for a one-on-one presentation, with the goal of presenting just enough for the audience to make a decision. - PLAY @33:49
In the conversation, E and Mr. discussed the importance of shifting from traditional sales approaches to building genuine relationships with potential clients. They emphasized the use of pre-selling mechanisms, such as VSLs, to provide information and social proof upfront, saving time and ensuring that the prospects are already interested before engaging in sales conversations. - PLAY @39:48
John and Mr. discussed the importance of keeping the sales process short and finding joy in what you're selling. They emphasized the need to be excited about waking up in the morning and talking to people about your business and services. - PLAY @45:30
John and Mr. discussed the importance of genuinely helping clients and building relationships in sales. They emphasized the value of creating content based on customer questions and experiences to provide helpful information and establish trust. - PLAY @52:53