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Facebook profile or page? The difference between the two is still a confusing concept for a lot of artists. What's the difference between a Facebook profile vs a page? Can you have only one? Can you have both? Is one better than the other? On t
Pinterest is now the 3rd most popular social network on the Internet, just below Facebook and Twitter and edging out LinkedIn. Because of the visual and art and design related nature of Pinterest, it is a natural fit for artists who want to use
The Internet is awash with social networks these days. Everything from Facebook and Twitter to Pinterest, YouTube, and LinkedIn is a potential source to market your artwork. But how do you decide which is the right one for your art business? Do
One of the most powerful tools that an artist should have in their marketing arsenal are photographs of their work. If used correctly, images of your artwork can help beat a path to your art website. In this episode, I'll talk about 7 powerful
Do you have a blog for your art business? Are you thinking about starting one? Well there are 5 things that you can do that will make your art blog a failure. In this episode I'll list these five mistakes and how you can avoid making them on yo
If you've been keeping up with the social networking scene for any length of time, then you may have heard of Google+ the newest entry by search engine giant Google. So what's the fuss all about? How is Google + any different than Facebook, Twi
Is your art business prepared for the mobile web? The purchase and use of smartphones is on the steady rise. People are using their iPhones, Android phones, Blackberrys to surf the internet, shop, check email, communicate on social networks, an
All websites require a certain amount of upkeep to be effective. And as technology and the Internet itself changes, so does your art website. If you have a website to showcase and market your artwork you also have to make sure that it's also ke
Do you know what your art collectors and customer want from you? If you wish to market and sell your artwork successfully, it's important to be aware of what your customers and collectors are looking and what they expect from you. In this show,
One of the biggest dilemmas you'll run into when you're selling your artwork is coming up with a fair and honest pricing to charge. This is especially tricky if you're selling your artwork through multiple channels. In this show, I'll talk abou
Chances are that the majority of the art you sell are periodic single sales. What if you can regularly sell your art on a regular predictable basis? You can do this by selling your art by selling your art on monthly subscription basis. In this
If you're marketing your artwork online, you know that the Internet is a constantly moving target. New trends, new technology, new services, and new marketing opportunities are being developed every day. To market yourself successfully, you nee
How long has it been since you've sent an email to your art mailing list? A couple of weeks? A couple of months? If it's been longer than a few months, you're actually lowering the value of your list and you're going to make it harder to effect
Twitter, LinkedIn, Facebook, YouTube...social networking is here to stay, and many artists are using these tools to market their artwork. But how do you do so successfully without spending all of your time doing so? How do you use these tools a
If you're marketing your art online you may find yourself frustrated by the results or LACK of results that you may be getting for your efforts. Perhaps traffic to your website has stagnated, or signups for your mailing list has dropped off, or
The New Year has begun! For many artists, the time period immediately after the holidays are a slow period...which is the perfect time to start on or fine tune marketing tasks that may have neglected during the busy season. In this episode, I'l
If you have an art business online, it's pretty much as must for you to have Facebook page. With over an estimated 500 million users, you definitely will want to be able to tap into the active Facebook market...and having a great Facebook page
So you've built an email list for your art business and you're regularly sending out email newsletters and email alerts to customers and prospects. That means you've got one part of your art marketing covered, right? Not so fast! How do you kno
One of the most overlooked and underutilized pages on many artist's websites is the "about" or the bio page. In some cases you might be too shy, in other cases, you might not know what to write about, in other cases, you might feel that the art
Every art website should be helping you build a list of customers for your artwork. So how do you get people to sign up for your list once you set it up on your website? On this episode, I'll talk about different ways that you can get people to
Do you have a blog for your artwork? If so, you've probably already gone through the initial buildup stage, perhaps you've gotten some steady readers and traffic, maybe you're getting some comments on a regular basis, and now you've hit a plate
If you gather any type of information like names or email addresses on your art website, you'll need to make sure that you have a privacy policy on your website not only to assure your subscribers, but also to be fully compliant with privacy la
As an artist, there are a number of different products and services that you use on a regular basis, everything from supplies, magazines, books, web hosting, or other services. Did you know that you could get income simply by recommending produ
If you have a website for your art, how much thought do you give to where your customers "land" or enter your website? Most people assume that the first page a customer sees on their website is the homepage. But many times that's not the case.
If you haven't yet heard of Foursquare, Facebook Places, or Gowalla, these services are a new type of social networking service called "location based social networking" that allows people to "check-in" to locations and share their activities w
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