This week on 20 Minute Marketing we're joined by Ashley O'Neill, Jessica Dodds, and Jim Ker for the first of a two-part series to close out 2020. All three guests join us from The Chartered Institute of Marketing and are board members for the Yorkshire region. Ashley serves as Events and Communications Ambassador, Jessica is Vice Chair of Events, and Jim is Vice Chair of Communications. Outside of volunteering at CIM, they also work full-time in marketing roles for their respective companies.

During this episode, our conversation focuses on branding. We chat with Ashley, Jessica, and Jim, about brand strategy and how to help customers realise the value of your products or services. We also discussed how business owners and senior marketers can ensure that everyone in the company invested in the brand and how to ensure that you are working towards the same goals. Finally, we talked about monitoring progress and making sure that your brand evolves over time.