In this episode, we get into the final stage of the Automotive Customer Acquisition Formula and the last episode of season #2 and discuss the importance of creating or leveraging your Automotive Value Ladder. We are now at the final stage of th

Automotive Closing Tactics: Objections & Money

Mar 12th, 2021 9m 56s

In this episode, we get into stage 11 of the Automotive Customer Acquisition Formula and tackle the intimidating but quintessential Closing stage. We’re reviewing the tips and tactics required to deliver every word and silence to create the nec

The New Automotive Sales Presentation

Mar 11th, 2021 18m 27s

In this episode, we get into stage 10 of the Automotive Customer Acquisition Formula and talk about the new Sales Presentation and the three fundamental pillars of an excellent presentation that will help you move metal like no other in your ma

Automotive Appointment Scheduling

Mar 10th, 2021 8m 59s

In this episode, we plow through the 9th stage of the Automotive Customer Acquisition Formula and take a deep dive into Appointment Scheduling. As you know, you can generate all the leads in the world, but if you can’t get prospects to show up

Automotive Lead Nurturing

Mar 9th, 2021 14m 3s

In this episode, we continue our blitz through the Customer Acquisition Formula with stage 8 and Lead Nurturing. Research shows that most prospects need at least 5 touchpoints before taking action so let me show you how to automate the conversa

Generating More Leads Sell More Cars

Mar 8th, 2021 13m 20s

In this episode, we start the second half of the Customer Acquisition Formula with stage 7: Generating Leads. It’s no secret that the only way to sell more cars is to talk to more prospects, so if you want to fill your pipeline quickly with veh

Choosing Your Tactics Part 2 - The Stacking Stratagem

Mar 5th, 2021 10m 40s

In this episode, we are continuing our review of the 6th stage of the Customer Acquisition Formula with part 2 of Choosing Your Tactics and my Staking Strategem. In part one, we talked about the three dimensions of winning tactics, and in this

Choosing Your Tactics Part 1 (The Fundamentals)

Mar 4th, 2021 18m 2s

This is the 30 Days To Sell Cars podcast! In this episode, we are moving through the 12 steps of the automotive customer acquisition formula, digging our heels this time in stage 6 of the system: Choosing Your Tactics. Since tools and tactics a

Identifying Traffic Sources

Mar 1st, 2021 15m 43s

In this episode, we are progressing through the automotive customer acquisition formula steps by helping you identify the traffic sources and the environments where your ideal customers already congregate. Since you can’t acquire fresh customer

Identify Your Ideal Customer

Feb 26th, 2021 12m 7s

In this episode, we are continuing our journey through the automotive customer acquisition formula by helping you define WHO is your ideal customer and exposing the lie that wanting to sell to everybody is a good strategy. We are taking a deep

Choosing The Right Strategy

Apr 20th, 2020 10m 52s

In this episode, we are taking a deep dive into the 3rd stage of the Customer Acquisition Formula. Like I mentioned last week, it looks like the car business is going to be dealing with the effect of the health crisis for a while, so the most u

Defining Your Goal Before Building Your Customer Acquisition Machine

Apr 12th, 2020 9m 27s

In this episode, we’re taking back the bull by the horns and going back to the 12 stages of the Customer Acquisition Formula. It looks like the car business is going to be dealing with the effect of the health crisis for a while, so the most us

Reboot and Reinvent your Dealership’s To Face the Health Crisis and Speed Up The Recovery

Mar 28th, 2020 15m 20s

In this episode, we’re again this week taking a short pause from our regular schedule to talk about why you should reboot and reinvent your dealership to face the health crisis and speed up your financial recovery. If you’re wondering what to d

Automotive Marketing Growth Ideas Amidst Chaos and Uncertainty

Mar 16th, 2020 18m 2s

Want me to work with you and help you build a customer acquisition machine that will consistently and predictably turn total strangers into paying customers so you can reach new levels of performance and increase what you earn? Watch this free

Finding Your Why

Mar 6th, 2020 11m 2s

The 12 stages of the Automotive Customer Acquisition Formula

Feb 25th, 2020 9m 44s

Systems Thinking

Oct 31st, 2019 8m 42s

Stop Chasing Silver Bullets

Oct 30th, 2019 10m 25s

Stop Thinking Like A Car Person

Oct 26th, 2019 14m 57s

Month-End Tactics To Sell More Cars

May 31st, 2019 9m 47s

In this episode, we’re talking about one of my favorite month-end tactic and how you can combine SMS and ringless voicemails to generate leads and deals on demand. If you want to learn how to turn a so-so month into a spectacular finish, you’re

How To Create a Massive Used Car Sales Event Using YouTube

May 17th, 2019 12m 20s

In this episode, we’re talking about a tactic I discovered that will allow you to launch a spontaneous mega used car sales event using YouTube videos and Google ads, and when I say spontaneous, I mean like TODAY, so if you want to sell more use

Learn How To Sell More Cars Using Facebook Ads

Apr 12th, 2019 35m 10s

This is the 30 Days To Sell Cars podcast! In this episode, we’re talking about the big blue app: Facebook! Let’s face it, whether you like Facebook or not, a large percentage of your market is on the app every day; and Facebook has made it easy

Sell More Cars Using Conquest Email Marketing

Jan 18th, 2019 23m 13s

In this episode, we’re talking about Conquest Email Marketing, and how you can use this powerful tactic to generate awareness, leads, and deals from people who might have never considered you, your brand, or your dealership. If you want to incr

3-Step Roadmap To Double Your Monthly Car Sales

Jan 8th, 2019 18m 58s

In this episode, we’re talking about my 3-step roadmap to help you double your monthly car sales in 63 days. If you’re not happy with your current sales volume and you’re looking for ways to explode your sales, this is the episode of the podcas

4 Tactics To Sell Cars To Special Finance Customers

Dec 17th, 2018 13m 9s

In this episode, we’re talking about a few under-the-radar tactics I found to help you grow the sales of your special finance department or even build your dealership’s credit brand from scratch so you can start generating first party leads. If