Although many would say that the pandemic has thrusted the e-learning industry forward, with so many schools adopting this way of learning - due to lockdowns and school closures - this industry has been growing for a while now. In fact, the overall market is expected to reach 350 billion USD by 2025.

With so much success, we thought it’d be interesting to dive a bit deeper and see what kinds of digital strategies these platforms are working with and how they leverage those strategies for long term success. 

In this episode, we talk to Tessie Woestenberg, a marketing professional who is active in the e-learning industry. Tessie is the Marketing Manager at Drillster (an adaptive, assessment-based and predictive learning app) as well as a regular writer for marketing blogs like the Dutch websites Marketingfacts and Frankwatching. 

Disclaimer: sound quality isn't always top-notch in the podcasting world, but that doesn't reflect on the quality of the speaker we have this month.