Zero Fox Creative. It's a no-bullshit marketing agency from Cedar Rapids, IA that blends strong creative with data-driven marketing strategy. On today's show, Jacob chats with Zero Fox founder Emily Carlson to talk about how brands can cut through the bullshit with their content marketing.

Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.

2:34 What does "inauthentic content" mean to you, and how can brands "cut through the bullshit" with their content strategy?
4:33 How can brands repurpose their message to get more mileage from their content?
7:28 How does having an intimate understanding of your customer help you create better content?

Fresh Fuel Website: www.freshfuelmarketing.com