Why call it "competitive analysis" when "stalking your competition" sounds so much more fun (and sinister)?? ;)

Marketing strategist and creative director Emily Carlson returns for the second of three episodes to chat about how her agency approaches competitive analysis, marketing strategy, and creative strategy.

Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.

0:34 How do you identify competitors at Zero Fox? What kind of competitive analysis do you do for your clients?
2:46 With this info in mind, what's going through your head when creating a marketing strategy?
4:03 In your opinion, what should the relationship between competitive analysis and creative look like?

Fresh Fuel Website: www.freshfuelmarketing.com