Antony Pickthall is curious about how arts organisations are currently making the most of digital technologies and especially marketing automation.In A Bot Too Far? Antony interviews a wide range of arts marketers, marketing and audience development consultants, designers, technologists, artists, thinkers who are enthused, sceptical or somewhat undecided as to how marketing the arts can and should embrace more digital technologies. Of course right now many are focused on helping organisations survive the post-Covid 19 world.Each episode considers a different aspect of the thinking and the challenges behind what can be done to make arts marketing even more effective at reaching new audiences and staying relevant to those already engaged.