David is my new favourite Canadian and we hit it off immediately, but you don’t care about a couple of sales geeks having fun chewing the fat, you want to know why you should listen.

The simple answer is I read his book ‘Sell the way you buy’ that came out a few months back, and I loved it. It takes a lot for a book to get that level of praise from me, so fab job David.

David is the Founder and Chief Sales Scientist for Cerebral Selling, he’s an expert sales trainer and compelling keynote speaker.

So what you say! The world is full of sales trainers.

I know, but David’s different.

He’s an engineer and scientist turned sales professional and he’s used his background and experience (including nearly 5 years with tech giant Salesforce) to write a sales book with a difference, it puts you in the buyer’s shoes.

The science of selling is now as important as the art and the book is about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects.

This will be 41 minutes of time well spent, and then you’ll go and buy the book.