It is commonly thought that only those looking to pack on pounds of muscle need to be eating lots of protein. In reality, that's not the case. Protein plays an extremely important role in many bodily functions as well as in helping you achieve your fitness goals. Regardless of if you're trying to lose weight, build muscle, or just maintain your overall health, you NEED to make sure that you're getting in an adequate amount of protein. In this episode, James explains why and how protein can help you reach your fitness goals and shares some tips on how to get more protein in your diet. THE HEALTHY LIFESTYLE BLUEPRINT APPLICATION: http://www.jamespessina.com/work-with-me.html PHORMULA-1 (POST-WORKOUT PROTEIN): https://1stphorm.com/a/products/phormula-1/?a_aid=Jamespessina LEVEL-1 (MEAL REPLACEMENT PROTEIN): https://1stphorm.com/products/level-1/?a_aid=Jamespessina