Conventional wisdom says young people only want to read and consume content on their digital devices - but what if that’s not right? Lindsay Kennedy teaches ag communications at Texas Tech University and every year, she asks students in her magazine class: “Do we still need print publications?” They keep saying yes because even they – the digital generation – still want to hold paper in their hands.

So, how do we meet that need while still presenting information in new and interesting ways digitally? That’s what our next episode in this series on the Future of Print Media in Agriculture dives right into, with host Holly Spangler and Lindsay Kennedy, assistant professor of practice in ag communications at Texas Tech University.

They talk through:

• What Gen Z wants in a story
• How they want to consume it
• What hasn’t changed in 20 years and what kinds of stories still work
• Results of the 2022 Ag Media Council survey on how growers use media channels
• How to teach multi-platform storytelling