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Across the Pond
Across the PondEpisodes
Episodes of Across the Pond
Mark All
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Google's Zeitgeist events are a series of intimate gatherings of top global thinkers and leaders. ZeitgeistMinds is a collection of inspiring videos from these events. Our post production te
We're delighted that Mike Brookes, our Head of Design, won a D&AD last week, for his film The Petard Pinch, picking up a Yellow Pencil for Moving Image (Graphic Design). Congratulations Mike!It serves as a great follow up to a film Across the P
The word authentic gets overused as much as content, data and digital in marketing and advertising. So much so it just becomes a base descriptor for selling in an idea to clients. It becomes background. What does it really mean though?When I sa
To announce the commencement of construction on London’s groundbreaking Garden Bridge project, we have created a new film that captures designer Thomas Heatherwick’s ambition for the project; to create a bridge that belongs to all Londoners. A
We are delighted to host this year’s Film Hack, YouTube’s film making competition for creative agencies. This year the competition is to create a TrueView for D&AD, which will go out into th
Dave Trott writing in Campaign, ’Content, content, content’,Content is seen as just stuff. The stuff that goes into the space that’s there to be filled. Think of a lorry. A lorry has wheels, an engine and a cab. And
What if brands treated content like another one of their products, not as another way to market their existing products?Framed this way, it completely shifts how to approach a successful content strategy. Focusing on what real people actually w
#3 - Failure In this episode we explore failure, what it means, why it’s tricky to pin down and ultimately what we should do with it. It
Interesting piece in Creative Review about Richard Ayoade and TomSka speaking at AdWeek about YouTube and filmmaking. Good to see such different filmmakers speaking on the subject, I wasn't there but you almost get a whiff of disdain Ayoade has
Thought this pretty much summed up the whole conversation around using YouTube creators in branded content, whilst also summing up marketeers seeming obsession with speaking to millennials (
In our second podcast, we wanted to explore a personal film, our Head of Design, Mike Brookes recently created called Before the Fall. We ask Mike why he made this film and what was his
This week in our creative huddle we watched a great selection of films, and it was interesting to see a theme come through them all, regardless of their execution. The theme for us was that they all show a great understanding of their subject m
We are looking for film makers/self shooters/production assistants/shooting researchers/DV directors/shooting AP's/YouTube vloggers for a really cool project filming around America and Europ
Budweiser came out with two quite different ads for they Superbowl this year. The first here, continuing the narrative of their 'best buds' (sorry #BestBuds) narrative. This is obviously pulling at the emotional heart strings of the audience, a
We decided we wanted to start a Podcast to talk about animation and design, as we often talk a lot about work we've seen, or even work we
A year ago we wrote a short piece on what we were looking forward to in 2014, and one of the main things was about brands being bold with online video. I’m happy to say we worked with lots o
Ever since I read Good Strategy/Bad Strategy by Richard Rumelt I was struck by how simply he would pull apart a strategy and call it 'bad strategy'.This quote stands out as the starting point to build a strategy:If you fail to identify and anal
Great illustration reminding us of the importance of good communication!
"There's no line between advertising and branded content, no straight line anyway," said Jennifer Golub, creative director-exec director of content at TBWA content arm Let There Be Dragons.
Our first 'unmissable' film produced for the MALIBU Best Summer Ever YouTube channel shows our bus-mates getting absolutely covered in powdered paint at Munich’s awesome paint party!http://youtu.be/9E2SJbTiOEkThere's loads more great videos
It’s become an annual tradition for Across the Pond to join Google and YouTube at London’s Gay Pride Parade.Despite the showers trying to rain on our parade (ho ho), we were out in force and had an amazing day!Over 200 Gayglers, friends and
We're super excited to now see the new Malibu YouTube channel go live!Across the Pond is collaborating with digital agency, Analog Folk, in producing a brand new series following four frien
40 challenges, 40 days, 5 people, 1 campervan… The best summer ever!Across the Pond are producing original content for a sun drenched new YouTube series ‘Best Summer Ever’ for Malibu. We
We're delighted to announce that the Google Zeitgeist films we worked on with adam&eveDDB have won a people's choice Webby award for Best Editing! This a particularly great award for this project as was a major editing job, with many editors w
On Wednesday night we went to the launch event of the D&AD Next Director award at Google. The Next Director Award is a brand new award set to unearth the best new directorial talent and promote it back to the industry.The winner and nominees
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