Jonathan Harel, co-Founder of Fine, the home of the AI virtual developer, joins Dror Wayne in the Acumen studio to discuss all things leadership, business and marketing.

}} Jonathan's journey building a company based upon what the audience wanted and how you can do the same}} Selling a must-have vs a nice-to-have}} Jonathan's crossover between the tech and marketing sides of business}} A data-driven decision-making process }} Jonathan and Fine's decision to focus on raising revenue rather than investment funding and how different founders can choose what's best for them

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Connect with Dror Wayne on LinkedIn https://linkedin.com/in/drorwayneFollow Dror on Instagram https://instagram.com/dror.wSend Dror an email [email protected] with Jonathan Harel on LinkedIn https://www.linkedin.com/in/jonathan-harel/

Learn more about Fine at https://fine.dev or connect with them on all socials  @thisisfinedev  If you're in tech and you speak Hebrew, why haven't you watched Dark Mode yet?  @DarkModeIL  Jonathan recommends Waking Up by Sam Harris. It's not a business book, but business is rocky and foundations are important. https://amzn.to/48CLRPQ Waking Up is also available as a subscription app https://www.wakingup.com/----Looking to learn more about growing an SME? Check out Business Doesn't Grow On Trees, an easy-to-understand introductory guide to important marketing concepts, by Dror Waynehttps://amzn.to/4aCc9DU