Adrian Knoll
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
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Adrian Knoll
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising PodcastEpisodes
Adrian Knoll
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
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Episodes of Ad To The Bone
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Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. That's why we've invited Jason Oat
Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are jus
Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data.Marketing and advertising platforms have mor
Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech.In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. T
We are very excited to share with you today one of the most interesting episodes we have recorded so far.Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the
Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point
#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discusse
Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry.To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a
Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor
Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory.During this conversation, we learned which advertisers fin
We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than
How did IndieAd get to where it is now? And what is the story behind its work culture?To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer - to
Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did.We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in prog
Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene.Bring-your-own-algorithm (BYOA) is the key to suc
Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊. In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and B2B marketing. We
In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implement
#IndieAdTalks with our Programmatic Lead Manuela Maftei.We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market. As usual in th
In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters. We described their self-self platform and its capabilities, but mainly we wanted
This episode is special: we have 2 guests, the masters in their field. Zoja Paskaljevic & Frank Kluge are both digital advertising 'giants' in Europe. After working together at the Dentsu Aegis Network Germany as CEO and CFO, they started consu
#IndieadTalks with our Programmatic Advertising Specialist Angy Gutiérrez (AKA Diego 😬). In this episode, we had a fun and honest conversation about the early stages of a career in digital marketing as a programmatic advertising specialist. We
WE ARE BACK! Our long-awaited new episode is finally here and we couldn't be more excited to share it with you ❤️ In this episode, we had the pleasure to host Andreas Neu, Regional Sales Lead at Oracle Advertising as our guest. We spoke all abo
Have you already heard of voice marketing? No? The idea behind it is quite simple - you hear an ad and respond to it by directly speaking to the ad. To better understand what exactly voice marketing is and how conversational ads can impact bra
Who hasn’t heard of the cookie and identity crisis in the programmatic and AdTech industry? To talk deeply about this topic, we invited Joanna Burton - Chief Strategy Officer at ID5 - for an exciting conversation about the post-GDPR era, the en
In this episode, we spoke with Cadi Jones - Commercial Director EMEA at Beeswax - about the future of DSPs in the programmatic world, the difference between using a infrastructure company like Beeswax compared to a DSP, and what the cookieless
One of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web. That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem Dar - Dir
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