Susan Bratton interviews Hunter Hastings, Managing Partner, EMM Group and Jonathan Epstein, CEO, DoubleFusion.. Learn about the ANA s new study on IMC (Integrated Marketing Communications); what happened when IMC and CRM had a baby; why Hunter is a silo buster and eats squashed bugs. Then hear Jon paint the picture of the future of in game advertising and give his tips on how to be an expert air guitar player as well as his recommendations for the hottest new casual and tournament games you can play today.