You have to ask if you should build an ad for every different single device or if you should consider focusing on an ad that works on a browser that is cross platform compatible and works on all devices, including smartphones and desktops.

Among the tablet manufacturers, there are several major players involved. These are Apple, Google, Samsung, Amazon, and Barnes and Noble. These 5 manufacturers have both iOS and Android operating systems and Apple is #1, Samsung is #2, Amazon is #3, Asus is #4, and Barnes and Noble is #5. This was taken from a chart where the study was created prior to the release of Windows Surface and Google’s Nexus 7 in the market. When the information gets updated, there could be a lot of changes. Next year could reflect a new list which does not include Barnes and Noble. Windows or Google tablet could become part of the 2013 list of Top 5 manufacturers.

The study has displayed a chart wherein Apple had the lion share at 64%. The rest of them are spread out and this is 2012 year to date.

Introducing the iPad Mini

This is a new product introduced. Its screen size is 7.9 inch diagonal. This is 35% larger than the Kindle Fire which has a 7 inch screen. The resolution is okay. You got all the apps and everything runs the same way.

What does this mean for tablet advertising? We have to look at the way people consume data in different devices.

iOS vs Android

In 2011, there was another study about Tablet Ownership by Brand. Here, Apple had over 80% of the tablet market, while Android had 15%. The rest was dispersed to other manufacturers.

In 2012, Apple is down to 52% while Android exploded to 48%. By next year, there is a prediction that Android will overtake the iPad in the market share.

The right question to ask the advertisers is this: What are the people consuming and where are they consuming it? A large number of Androids may proliferate in the market, but we need to know if the people are consuming the content or if they are looking at the ads?

Recent findings show that 91% of tablet web traffic share come from the iPad. So even the operating system on tablets is about 50-50 split between Apple and Android devices, there is a higher traffic for the web, and if you are building ads, it will pay to consider this.

Cross Platform Ads

It will be best to build an ad that works on all these devices instead of having to create one specifically for each device.

HTML5 unit

This is cross platform compatible. You develop it for one, it works on everything.

Apple’s market is decreasing but we have to note that the quality of traffic and engagement is still much higher on Apple devices.

Next week we will talk about tablets as mobile; iPhone vs iPad, and Mobile Browsers and how it affects tablet advertising.

We have more to offer, so subscribe to our podcast for a continuing series of topics that discuss what’s happening in the market and the right devices to use that bring in quality results.

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