Nat Robinson is the Head of Marketing at MileIQ, a mobile that functions as an automatic mileage tracker for driving deductions and expenses. It has revolutionized the workflows as well as saved time and money for a variety of users from self-employed professionals to large enterprise organizations. MileIQ’s parent company, Mobile Data Labs, was acquired by Microsoft in late 2015.

Prior to MileIQ, Nat was the VP of Marketing at VMWare and worked with SlideRocket, a PowerPoint competitor. He started his marketing career at Oracle, where he spent 13 years ultimately serving as a VP of Corporate Marketing.

The topics discussed in this episode include how your product could be your best marketing, an example of approaching acquisition from the bottom up, and the value of the emotional response created by your product.