Olof Mathe is the CEO and a cofounder of Mixmax, a company that is “bringing the power of the Web to email” by creating richer email experiences with embeddable Slack-style commands to trigger polls, video, calendar invites, and more without leaving the message. Mixmax was founded in 2014 and received a $1.5 million seed investment round from a number of individual investors in April 2015. After finishing his engineering degree in France, Olaf previously worked at Skype and McKinsey. He also helped grow Inkling Habitat, a cloud based authoring environment for writers and publishers.

The topics discussed in this episode include accommodating existing behaviors and workflows, matching the moment of need for your audience and users, and enhancing staleness with rich experiences.