Do You Want To Learn How To Increase Cash Flow And Convert More Prospects? Well, Ryan Chapman Is The Guy!
In This Episode, I Am Talking With Ryan Chapman. I've Known Ryan For A While. He Has Been In The Infusionsoft And The Marketing Automation Space For Some Time And His Passion Is Helping Business Owners Improve Profits And Create Greater Autonomy Through Communication Centered Technology. He Is The Author Of Three Business Books, With His Most Recent Being The Messaging Connection. This Book Will Teach You How To More Effectively Convert Prospects To Customers. We Talk About This Book And Many Other Tips To Increase Your Cash Flow By Converting More Leads.
Takeaways From This Episode:

• Learn Marketing Automation And Direct Response Marketing.
• Beware - Marketing Automation Can Be A Trap. 
• How To Tighten Up The Sales Cycle And How You Can Stay Engaged In A Conversation 
• Texting Automation And Learn “Marketing Rule Number 19”
• The "OCD Rule" To Get More Phone Numbers

Learn Marketing Automation And Direct Response Marketing
In 2006, he had the good fortune of being introduced to two things that totally changed his life. Those two things were marketing automation and direct response marketing. Having these two concepts introduced to him simultaneously was one of the biggest changes in his life. Literally, six months after he had those things introduced to him, his brother and he started a business that would go from having to put $37 on his credit card because he didn't have any money to 1.3 million in sales! It was a phenomenal experience and that is when he created a new business, which is Fix Your Funnel. They are 100 percent focused on helping people to better communicate with prospects so they can convert into customers. He is taking what he learned and truly helping others.
One of the biggest reason businesses fail is because they mess up cash flow and you do not get a second shot. Marketing Automation helps with cash flow. Hear about a trap that you can easily fall into and how to afford these traps. Learn automation and also keep the personal touch. Learn how automation can actually enhance the humanity of a sale.
Another tip Ryan talks about, is if you want to accelerate sales cycles, you don't make people jump through 30 hoops before they can finally talk to you. You may have some filtering that weeds out the tire kickers. But as soon as somebody gives the indication, based on their action, you jump on it and that's the beautiful thing about marketing automation. Ryan talks about his “Marketing Rule Number 19”. We have already determined sales happen through conversations. Knowing that you are going to capture a lead you should also know how you are going to sell to that lead. Meaning you should know how to communicate effectively.
Ryan talks about his “OCD method” and how it works so unbelievably well. A for sure way to get the audience to give you their number. Ryan wrote this book, The Messaging Connection because he wants to give people a foundation to know how to use messaging to accelerate the growth of their business, and particularly their cash flow. If you text the word “LEARN” to  949-835-5300 he will give you the audio version as well as the PDF version of his book. It is a must-read and I highly recommend it. To really understand how you can shorten up the sales cycles, create these relationships with customers faster and have the cash flow game so you can survive long enough to learn what it takes to really make your business.
Follow/Connect With Lee Here:
https://marketingagencycoach.com
https://agencycoach.buzzsprout.com/