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The Store WPP
All Things Retail: The Store WPPEpisodes
The Store WPP
All Things Retail: The Store WPP
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Episodes of All Things Retail
Mark All
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As shoppers place more value on "doing things" and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the music festival scene. Think Coachella curating a shopping mall.
As shoppers place more value on "doing things" and connecting socially, Alasdair Lennox says, bricks-and-mortar retail could learn a lot from the growth of the music festival scene. Think Coachella curating a shopping mall.
Women approaching digital focus on understanding the feelings behind the data. How do customers want to feel when the interact with brands--not just WHAT do they want.
Bryan Gildenberg, Kantar Research, shares view of current and future trends in global retail.
Bob Thacker and Eric Erickson discuss the reinvention of Target through, event, product and PR innovation: the road from discount to retail discovery.
Bob Thacker explains how AdoptAClassroom.org gives teachers a hand by providing needed classroom materials so that students can succeed. It is estimated that more than 15 million children don’t have the resources they need to succeed in school.
Tim Greenhalgh discusses how branded experiences are crafted and why they are necessary for retail success.
Michael Stich, Rockfish's head of innovation, speaks on digital, mobile commerce, shopper marketing, experiential retail, omnichannel, purchase path,
Miguel Flores discusses why and how American Eagle entered the Mexican market. Topics include omni-channel marketing, consumer trends in Mexico and how American brands can be translated into other cultures.
Jon Bird on the new immersive shopping mall experience.
Anneliza Humlen talks about the role of retail in augmenting Corporate Social Responsibility (CSR) programs by empowering and engaging consumers through a business's retail experience.
David Roth explores What does retailing mean when "things" talk to each other?
Gwen Morrison leads a panel discussion on how content, commerce and technology have commingled in the retail environment that not just blurs but destroys traditional channels.
Carly Tysh explains how Lowe's and Fitch right-sized stores for NYC.
Marcelo Castelo presents a case study of a partnership between Brazilian ecommerce player NetShoes and Brazilian telecoms to provide free mobile data access to it's website.
Joe Lampertius takes a tour of what the future of retail looks like sitting in Amazon's chair.
Hermann Behrens: At times when the world is increasingly disjointed and disrupted, how do retailers respond to the core emotions of their consumers and create experiences that are meaningful, memorable and generous?
Tim Greenhalgh discusses how a world of connected things expands the scope of designing shopper experiences.
Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.
Marketers are redefining how to weave brand stories into social media and other digital platforms of influence. Hear how technology and retail media leaders are delivering content experiences that are “contextually relevant” and activate purch
As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.
Gwen Morrison introduces the bot as your new customer. Forget about bricks and mortar. Forget about flesh and blood. Your new customer is a bot that's learned your customer's preferences.
A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.
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