Episode Transcript
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0:06
On this podcast,
0:07
we explore fantastic goal thinking,
0:10
moral panics, conspiracy theories,
0:12
and urban legends examine
0:15
the courses that shape our culture
0:17
and tell the stories that create,
0:20
the realities we share, and
0:22
sometimes, the realities we
0:24
don't. I'm your host, Chelsea
0:27
Weber Smith. And this is
0:29
American history.
0:31
When she take over
0:33
the town's cookie factory before he
0:35
steals her part. In a Hallmark General
0:37
Original Movie.
0:38
They will keep traditional marriage
0:40
at the core. I do Christmas almost
0:43
all year round to sharing the Christmas
0:45
message. There's gonna be more Christmas after Christmas,
0:47
more Christmas.
0:51
I think to start this episode,
0:54
we all need to get into
0:56
the hallmark Christmas movie
0:59
mood. And so, just
1:01
for you, I'm going to describe
1:04
the entire plot of
1:06
the record breaking twenty fourteen
1:09
Canvas Cameron Bray vehicle
1:12
Christmas, under wraps.
1:15
If for some unknowable
1:17
reason, you don't want to listen
1:19
to this section, you can go
1:21
ahead and skip to about
1:23
ten minutes and ten seconds. And
1:25
get in to the rest of the episode.
1:29
So grab one of those extra soft
1:31
blankets from Target and your
1:33
favorite mid priced caberne
1:36
and cuddle right up for
1:38
a true
1:39
hallmark moment.
1:43
As Christmas approaches a
1:45
third year resident surgeon named
1:48
doctor Lauren Brunelle. Finds
1:50
herself beaten out for the big city
1:52
Boston medical fellowship of
1:55
her dreams, relegated
1:57
instead to the depressing academic
2:00
limbo of
2:02
the waitlist. Not
2:04
only that, but her shitty
2:06
little sweater vested boyfriend has
2:09
just broken up with her at a dinner
2:11
she believed would culminate in
2:13
a public restaurant engagement,
2:17
but no, not so.
2:19
You see
2:20
doctor Lauren Brunelle just
2:23
isn't spontaneous enough.
2:26
She's a workaholic. Her
2:28
life is planned to the minute
2:30
no room for the kind of love
2:32
that defies all her
2:34
chili logic. Sorry,
2:37
Warren. It's over. Arriving
2:40
back at her familial mansion,
2:43
she speaks to her parents in the
2:45
parlor. Doctor Bernal's
2:47
father, doctor Bernal, has
2:49
always encouraged his daughter
2:51
to follow in his affluent workaholic
2:55
footsteps, but her
2:57
keenly observant mother senses
2:59
something isn't quite
3:01
right and continuously reminds
3:04
Lauren to live in the
3:06
moment, telling her
3:09
you can listen to your mind, but
3:11
you have to follow your
3:14
heart. Unsure
3:16
of her future or the
3:18
very first time she
3:21
spontaneously takes
3:23
a job in a small town outside
3:26
Anchorage, Alaska. Only
3:29
accessible by a tiny
3:31
plane flown by the flannel
3:33
town handyman and
3:35
eligible bachelor.
3:37
Andy, holiday.
3:40
They fly shakingly
3:41
over these terrifying snowy
3:44
mountains the kind where if they
3:47
they would never be found and
3:49
would have to survive by any
3:51
means necessary. It's a
3:53
zippy, Andy's lane crash
3:55
incident never even happened,
3:58
which of course, in the Crystaline
4:00
Hallmark Universe, It
4:03
didn't.
4:04
Safely and calmly, they
4:06
descend into this small
4:08
town called Garland.
4:11
And Andy, somewhat smugly,
4:13
questions Dr. Bernal's big
4:16
city personality. And
4:18
her noteworthy lack of
4:21
Christmas cheer, which
4:23
she soon discovers overflowing
4:25
with in this small town
4:28
blanketed in snow so
4:30
pristine that one has
4:32
to wonder if dirt even
4:34
exists in this alternate
4:38
plain.
4:39
She's immediately confronted with
4:41
that small town attitude
4:44
No fancy espresso drinks
4:46
here, lady, but we got all the hot
4:48
coffee and all the plain white sugar
4:50
you could ever want. Here
4:52
in the single restaurant in
4:55
town, Haddies Diner, that
4:57
has long sat beside the
4:59
only general store in town.
5:02
As Andy explains, in
5:04
Garland, things may not be
5:06
fancy, but they have
5:08
everything. They need.
5:10
Doctor Bernal, however, has
5:13
not yet shaken the snoot
5:15
of the city from her laughably
5:18
thin coat. When Andy
5:20
walks her to her stunning little
5:22
rustic cabin where she will be
5:24
living, she size. This
5:28
will have to do. Later
5:30
at Haddie's diner, she
5:32
meets Andy's suspiciously jolly
5:35
father Frank Holiday
5:38
who literally only eats
5:40
plates of brightly frosted
5:43
cookies. She discovers
5:45
that he founded the remote town
5:47
and built a business called
5:50
holiday shipping with
5:52
a factory providing most
5:54
of the jobs in the area.
5:56
Though, what they do
5:58
seems to be
5:59
a strange garland secret.
6:03
When doctor Bernal begins
6:05
her stressful tenure as
6:08
the single doctor in
6:10
town, she becomes a
6:12
bit of a celebrity. With
6:14
even the Golinites, she has never
6:16
met, greeting her as
6:18
she shuffles through town on the
6:20
pristine sidewalk. Hey
6:22
doc. Hello doc? How you
6:24
doing doc? Even Andy
6:27
calls her doc. At
6:29
his request, she also begins
6:31
a mission to get Andy's ailing
6:33
father in healthier shape.
6:36
First, demanding that he begin
6:38
to eat more than just frosted
6:40
cookies. To which he protests
6:42
in a huff. As doctor Bernal
6:45
settles into her new role, she
6:47
is charmed by
6:48
this, quieter, friendlier
6:51
life with a new possible
6:53
bow. A man she
6:55
finds out was once a
6:57
workaholic himself. An
7:00
architect in Seattle who
7:02
gave up the rat race to
7:04
return to his hometown. Like
7:07
Warren, Andy has to died
7:10
whether he is staying in his hometown
7:13
to keep his aging father's business
7:15
alive or were
7:17
turn to his big life in
7:19
the big city. Then
7:21
things get a little weirder.
7:24
She starts seeing things out of the corner
7:26
of her eye. Which she thinks
7:28
are elves, skittering outside
7:31
holiday shipping, but upon
7:33
asking what the bulk is going
7:35
on. The increasingly kissy
7:38
eyed Andy does a
7:40
little flirty gaslighting. Then
7:43
they do a little almost kiss,
7:45
but then Lauren's old life flashes
7:47
before her eyes and she flips out
7:49
and decides she's gotta get back to her big
7:51
time career plans right
7:54
now. As Imo
7:56
Andy drives her to his plane,
7:57
they start to say they're
7:59
sincerest goodbyes. But
8:03
wait, an urgent call.
8:05
There's a medical emergency back in
8:07
Garland and they need her right
8:10
now.
8:10
He
8:11
arcs the
8:12
car around and speeds through the town.
8:14
But when they get to the emergency, It
8:17
is an injured reindeer leg.
8:20
And doctor Brunel is like
8:22
seriously, and Frank holiday
8:24
is like, I need him healed by
8:26
Christmas Eve. And she is
8:28
like, why, Frank? And he's
8:31
like for the Christmas Eve. Festival
8:33
and she's like, okay. And
8:35
then doctor Bernal finds out that
8:37
the fellowship of her dreams in
8:39
Boston is hers
8:41
and she tries to leave
8:44
again. Then another call,
8:46
Frank has collapsed. It's his
8:48
heart. Lauren comes to his
8:50
aid. He begs to be discharged in time
8:52
for the Christmas festival. Andy
8:54
tells his dad he will stay in
8:56
Garland. Then Lauren's like, you know
8:58
what? I also need to follow my heart like
9:00
my mom said even if my dad is disappointed
9:02
in me. She triumphantly
9:05
returns right into the town
9:07
festival and under
9:08
strings of colored lights beside
9:11
glittering expanses
9:12
of snow, her
9:14
and Andy kiss it
9:17
out, b f and g
9:19
f forever now
9:21
because guess what everybody Dr.
9:24
Brunel is staying in
9:27
Garland. Townspeople, you
9:29
shouldn't be doctorless in a hamlet
9:32
only accessible by a two passenger
9:35
plane. But wait, there's
9:37
one more surprise. Andy's
9:40
dad. Mister Frank holiday
9:42
himself pulls up in
9:44
a reindeer drawn sleigh for
9:46
the culmination of the town
9:48
Christmas festival. And
9:50
then with a little look like ink,
9:53
he takes off into the fucking
9:56
sky.
9:56
What? The
9:58
end. Is this
9:59
place for real? That's
10:02
garland for you. I said
10:02
they show under way.
10:07
This
10:07
store of Christmas under
10:09
wraps is Candice Cameron
10:11
Bray, Hallmark's former
10:14
queen of Christmas, also a
10:16
major Christian influencer with
10:18
their own clothing line, a shop full
10:21
of spiritually inspirational products,
10:24
and of course, a whole bunch of
10:26
cozy Christmas themed products
10:28
for adults. She
10:30
sells
10:30
through partnerships with QVC
10:33
doctor Lancer's anti aging products
10:36
and dayspring, where she
10:38
has her own line of
10:40
bibles, that come in what The Wall
10:42
Street Journal referred to
10:44
as beachy colors.
10:47
She's also spent time as the
10:49
Starkist, Tuna Spokes
10:51
person who's appeared in commercials alongside
10:54
their longtime cartoon
10:56
tune a mascot, Charlie.
10:58
In one ad, he floats
11:00
aside her on the red carpet, both
11:03
posing for the cameras. When she gets a
11:05
little hungry and pulls a
11:07
convenient on the go
11:09
pouch of snack tuna from her
11:12
designer clutch to give her
11:14
that little boost she needs.
11:17
But zooming out We
11:19
realized that she's just casually
11:21
eating mutilated tuna.
11:23
Beside her tuna friend,
11:26
or perhaps her tuna
11:28
date. It isn't made clear.
11:31
But before she put the star
11:33
in starkest Tuna,
11:35
she was known as between turned
11:38
teen, DJ Tanner.
11:40
On the massively popular
11:42
nineties sitcom whole
11:45
house that ran for eight
11:47
whole seasons and provided
11:49
family friendly entertainment that
11:52
all ages could enjoy
11:54
together.
11:54
She
11:55
continued to have success with
11:58
this family friendly brand
12:00
working as Hallmark's
12:02
major star for fifteen
12:05
years. But recently,
12:08
Candy Caine Bray has
12:10
announced her departure to produce
12:12
and star in more
12:14
overtly faith based programming
12:16
on the Great American family
12:19
network, hallmarks newest
12:22
competitor. Due to
12:24
the timing of this announcement
12:26
and the wording in her explanation,
12:30
many determined that she was
12:32
leaving because the network had
12:34
started to use storyline. That didn't
12:36
align with her beliefs about
12:39
gay relationships. When
12:41
asked if the great American family
12:43
channel will include gay
12:45
couples. She responded that
12:47
she believes that they will quote,
12:50
keep traditional marriage at
12:52
the core. She
12:53
also claimed that Hallmark was
12:56
quote, basically a completely
12:58
different network due
13:00
to changes in their leadership.
13:02
These changes came after Hallmark
13:05
faced a major backlash
13:07
in twenty nineteen. For
13:09
pulling a Zolo wedding
13:11
ad, the feature two women
13:13
kissing at their marriage
13:15
ceremony. A conservative
13:17
group, one million moms took issue with the ad
13:19
campaign. And more than four thousand
13:22
people signed this petition telling Hallmark the
13:24
ad did not align with the network's, quote,
13:26
family friendly content.
13:28
That pressure from the infamous
13:30
fundamentalist organization, one million
13:33
moms, or as glad
13:35
refers to them, one meddling anti
13:37
gay mom was enough for
13:39
then CEO, Bill
13:41
Abbott, who pulled the ad,
13:43
hoping to quietly avoid
13:46
controversy,
13:47
L0L Of
13:49
course, social media caught
13:51
on quickly with many
13:53
blasting the homophobic decision
13:56
with others praising Hallmark
13:58
for standing up to the
14:00
greedy Grinch. Of
14:02
winter, wokeness. So
14:05
despite the desire to remain
14:07
as a political as possible,
14:09
homework was embroiled in
14:11
a heated debate about
14:14
exactly what it hoped
14:16
to avoid. And then
14:18
Bill reversed his decision
14:20
about the ad. And especially
14:22
after Zola said they'd be taking their
14:24
business elsewhere if these
14:26
were indeed the values of
14:28
the company.
14:29
One million
14:30
moms made their public response
14:33
citing a bible verse to
14:35
support the notion that homosexual
14:38
deserved to die. It
14:40
was all a big, mess.
14:44
Just
14:44
a few months after the controversy,
14:48
Bill Abbott officially resigned
14:50
as CEO, not due
14:52
to the scandal, he said, but
14:55
rather a coincidence of timing.
14:57
He
14:57
played no small role
14:59
in the roaring success of
15:01
the channel and has been given
15:04
credit for spotting the potential of
15:06
the made for TV Christmas
15:08
movie market and then leaning
15:10
in with full bravado, two
15:13
incredible unprecedented ratings.
15:17
Back in two thousand nine, the
15:19
channel premiered twenty one
15:21
new movies under his
15:23
guidance. Thirty three in
15:25
twenty seventeen and thirty
15:27
eight in twenty eighteen. This
15:29
year, they're producing forty
15:32
one, but they're doing so with a
15:34
new leader at
15:36
the reins. Hallmark,
15:38
AKA Crown Media, appointed
15:41
Wahgnia Lucas as their new
15:43
CEO in twenty nineteen. And
15:45
she came in with a very
15:47
different vision. One in
15:49
which the channel would tell far more
15:51
stories from perspectives other
15:53
than hallmarks hallmark straight
15:55
white Christian Christmas, and
15:58
they would change the tradition
16:00
of the friend of color
16:02
who disappears at fifteen minutes
16:04
in, hoping to scrub away
16:06
the hollow corporate attempts
16:09
at diversity. Representation
16:11
is one thing, making sure that people
16:13
see themselves and and hear
16:15
themselves, but also trying
16:18
to move from that to cultural
16:20
authenticity, black people in New
16:22
Orleans are not like black
16:24
people in Brooklyn in
16:25
terms of their culture. The culture that
16:27
they live within, how they
16:29
may celebrate different holidays. I
16:31
mean, there's a cultural nuance
16:33
that that transcends race and
16:36
it transcends gender. Candice
16:38
Cameron Bray made the
16:41
decision to follow her
16:43
longtime collaborator to
16:45
the great American family channel
16:48
where he is currently the
16:50
CEO. That's right.
16:53
Mister Bill Abbot. She
16:55
said of the reason for her move,
16:57
quote, I knew that the people
16:59
behind the great American family
17:02
were Christians that loved the
17:04
Lord and wanted to promote faith
17:06
based programming and
17:08
good family entertainment. She
17:11
said she wants to break the
17:13
hallmark mold and tell
17:15
more spiritual stories, denying
17:17
that she left out of homophobia.
17:20
Blaming the media for twisting the
17:22
story to manufacture conflict
17:24
and expressing her love for
17:26
all of God's people. Candice
17:29
didn't explain why great American
17:30
family won't feature same sex couples,
17:32
but said, quote,
17:33
I am called to love all people,
17:35
and I do, adding I had
17:38
all so
17:38
expressed in my interview, which was not included, that
17:40
people of all ethnicities and
17:42
identities have and will continue
17:44
to contribute to the network in great
17:47
ways both
17:47
in front of and behind the camera, which
17:49
I encourage
17:50
and fully support. This
17:52
is not the first time that she's
17:54
come under fire. She also argued
17:57
vehemently with Raven
17:59
Simone on the
17:59
view. On behalf of that wedding
18:02
bakery who refused to
18:04
serve a name sex couple.
18:06
None of this really comes as a surprise
18:08
to anyone who's followed
18:10
the trajectory of the Cameron
18:13
siblings. Canvas' big brother Kirk,
18:15
child star of another ninety
18:17
sitcom growing pains
18:19
became a born again Christian
18:22
at seventeen. After living
18:24
as a self described teenage
18:27
atheist. And almost overnight,
18:29
he began demanding changes
18:32
to the trips that he deemed inappropriate under
18:34
his strict new
18:37
sensibilities. He would go on
18:39
to be a kind of
18:41
fringe media profit of
18:43
aggressive Christian fiction starring
18:45
in the apocalyptic book
18:48
turned movie series left
18:50
behind and even
18:52
producing his own twenty fourteen
18:54
film called Saving Christmas.
18:57
Which is exactly what it
18:59
sounds like. Kirk
19:01
Cameron has always been far
19:03
more forthcoming about
19:05
his views on homosexual unusuality,
19:08
whereas Candice has tried to tow
19:10
that line a lot more
19:12
carefully, not unlike
19:14
Hallmark itself.
19:16
Hallmark Christmas movies have
19:18
always been most popular
19:20
in conservative areas. In
19:23
the Midwest, in the south, in the
19:26
general heartland. But it was in
19:28
twenty sixteen that the
19:30
network got a very
19:32
noteworthy ratings boost.
19:34
The only entertainment channel
19:36
that year to achieve
19:38
a growth percentage in
19:41
the double digits. One can
19:44
actually hold up the
19:46
twenty sixteen Republican presidential
19:49
election voters map and it matches
19:51
pretty perfectly to the
19:53
swaths of major Hallmark
19:55
Christmas fans. But
19:57
that does not mean that
19:59
the
19:59
rest of us can't enjoy the
20:02
heck out of these movies. Very
20:05
much including queers
20:07
like me, whether sincerely
20:09
for the simple warmth they can provide
20:12
or for their exceptional corniness,
20:14
their cheesiness, the way you can
20:16
make a drinking game from their ever
20:19
repeating tropes, the surreal
20:21
lines and line
20:24
deliveries. The way you can spot all the
20:26
gay actors trying to act
20:28
straight. The way each one feels like it could be a
20:30
horror movie. If you just put different music under
20:32
the scenes. In fact,
20:34
they often verge on being campy,
20:37
like drag shows of the perfect American
20:41
dream. I mean, just listen to what this
20:43
anonymous employee told
20:45
bustle in twenty twenty one, quote.
20:47
Many hallmark films were birthed
20:49
by producers sitting in a
20:51
conference room, spitballing,
20:54
catchy
20:54
movie titles
20:55
and then working backward to
20:57
shape a plot line around
20:59
the title. If they came up with a title
21:01
they liked, say Christmas on
21:03
the rocks for example, they'd
21:06
send me to surf the web for a
21:08
family who rock climbs every
21:10
Christmas or a rock
21:12
star who falls in love with
21:14
a caroller. It was like writing a punchline before
21:17
a joke. More
21:19
more after
21:20
this.
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twenty two. Shopify dot com slash
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offer twenty
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two. And
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now, back
22:14
to the show.
22:21
Hallmarks
22:21
Target demographic.
22:23
Is women ages twenty
22:26
five to fifty four. And
22:28
tugging on the heartstrings of Gen X
22:30
and Millennials with eighties,
22:32
nineties, and two thousands nostalgia.
22:34
Well, that works pretty well
22:36
on viewers no matter what
22:38
their values are. Like
22:40
most big companies, they know that this
22:43
nostalgia sells, and they've
22:45
been selling back to
22:47
us the sitcom kids, we grew to really
22:49
know on TV. When we
22:51
sat cross legged on the carpet
22:54
with the friends we pretended they
22:57
were. On full house,
22:59
as mentioned, Candice Cameron
23:01
Bray played DJ
23:04
Tanner. The daughter of the lovable goof
23:06
and sad eyed widower,
23:08
Danny Tanner, played by the
23:10
late Bob Saggard, RIP
23:13
who was raising his three girls in San
23:16
Francisco with help from his brother-in-law
23:18
and his best friend.
23:21
When it came to his huffy, oldest
23:23
daughter, DJ, well,
23:25
she always found a moral
23:27
lesson at the end of the show. Sitting
23:29
on the edge of her bed.
23:31
DJ's little sister, comedic
23:34
genius, Stephanie Tanner, was
23:36
played by Jody Sweeten,
23:38
yet another hallmark darling,
23:41
clocking in at five
23:43
movies with two coming out
23:45
this year. And
23:46
then there's Laurie Lofland
23:48
who played aunt Becky and
23:50
has been a reoccurring star on
23:53
hallmark before she spent two
23:55
months in prison for her part in the
23:57
twenty nineteen nationwide college
24:00
admission scandal, but nonetheless, has
24:02
been quietly returning to the
24:04
channel.
24:04
Noticeably absent from the full house
24:07
hallmark grab bag
24:09
are the unfathomably iconic
24:12
twins, Mary Kate and
24:14
Ashley Olson, who together
24:16
portrayed youngest daughter
24:18
and poshish toddler turned
24:20
nine year old Michelle
24:23
Tanner. Instead, they live
24:25
a flow key life
24:27
of high fashion,
24:29
far away from the Christmas
24:31
movie industrial complex
24:33
that could have been their
24:36
logical fate. Seeing as they spent
24:38
so many years basically forced
24:40
to pump out hallmark esque
24:42
movies for kids and teenagers. I
24:44
just wanted to take my chance to mention them.
24:47
And who could forget dear
24:49
Winnie. Winnie Cooper.
24:51
The lovable girl next door in
24:53
the wonder years. Another late
24:56
eighties, early nineties show
24:58
about suburban life in the late
25:00
nineteen sixties. When he was
25:01
played by Danica McKellar who
25:04
has now starred in fifteen
25:07
Hallmark Christmas movies. Lacey
25:09
Chabear, AKA Gretchen
25:12
Weiners in Mean Girls,
25:14
has become a hallmark
25:17
nice girl with more than
25:19
ten titles under her
25:21
belt. Her former co
25:23
star Jonathan Bennett, who
25:25
played Aaron, looks sexy with his hair
25:27
pushed back samuels is
25:29
also a repeat hallmark
25:32
prints.
25:33
Tiffany Theissen, of saved
25:35
by the bell, Tory spelling of
25:37
Beverly Hills 90210
25:40
Tamara Maury Housley of
25:42
Tia and Tamara, Patrick Duffy of
25:44
step by step, James
25:46
Vanderbeek of Dawson's Creek,
25:48
and Chad Michael Murray
25:50
of One Tree Hill.
25:52
You get the picture. Along
25:56
with casting, former child
25:58
stars, the channel also
25:59
adheres to a strict
26:02
nine act structure that
26:04
very often features a
26:06
beautiful and neurotically
26:08
driven career woman from the big
26:10
city who leaves behind and
26:13
unlikeable business boyfriend and then
26:15
has to live temporarily in
26:17
a small town for some
26:19
themed reason. She
26:21
is clearly lacking the
26:23
Christmas spirit when she arrives in a
26:25
town stricken with
26:27
Christmas. Then comes a little meat cute
26:29
with the handsome handyman or baker
26:31
or Christmas tree farmer who's
26:33
often a widower with a child
26:36
Shockingly, Hallmark doesn't shy away
26:38
from mentions of spousal death.
26:40
Then the woman and the man do an almost
26:43
kiss BUT THEN THEY ARE INTERUPTED BY SOME VERSION
26:45
OF A BIG BUSINESS FORCE
26:47
COMING IN TO DESTROY WHATEVER
26:49
FAMILY RUN JOY IS THE
26:51
HEART. Of the town. But then, the community
26:53
bonds together to vanquish
26:55
the modernizing forces. And
26:57
the woman and the man finally
27:00
kissed but just once as
27:02
she begins the process of
27:04
tapering her ambitions to
27:06
focus on family values
27:08
in this small town on
27:10
the little things, the things that matter,
27:13
the things
27:13
that might be
27:15
magic. So now that
27:17
we have our stars in
27:19
our plot, we need our set.
27:22
Despite the implicit americanness
27:25
of these movies, they're
27:27
almost always shot in
27:29
the cutest Canadian small
27:31
towns they can find. The
27:33
producers sometimes going on actual
27:35
road trips to find hidden
27:37
gems with that perfectly
27:39
quaint downtown look.
27:41
It's simply cheaper to make
27:43
movies in Canada. It's
27:45
also and knowledge that if you
27:47
are a screenwriter, don't
27:49
even try to pass
27:51
the execs a script that
27:53
isn't absolutely caked in immaculate
27:56
gnolls of bone white
27:58
snow. It's an
28:00
unspoken rule that they're always.
28:03
Pass to be snow. And each movie
28:05
is actually allocated
28:07
a budget of fifty thousand
28:10
dollars to make that happen.
28:13
Because most of these winter
28:15
movies are actually shot
28:17
during summer days. So
28:19
the snow is mostly made of
28:22
Abrick snow blankets, fire
28:24
retardant foam, crushed
28:26
limestone, ice shavings,
28:28
and soap bubbles. This also
28:30
means that the actors are forced
28:32
to wear jackets and scarves
28:34
and hats and mittens. In
28:36
the heat of the sun, which can hit
28:39
a hundred degrees in some
28:41
locations, while still
28:43
keeping two mitten hands
28:45
wrapped around a steaming mug
28:47
of scalding hot
28:50
chocolate.
28:50
The shoots usually
28:51
take fifteen days
28:54
and cost two million dollars
28:56
a pop, with screen
28:58
writers getting about fifty
29:00
thousand per script, same as the
29:02
snow budget.
29:03
These costs are not very
29:06
high. When you consider the one
29:08
hundred and fifty million dollars
29:10
the network makes in ad revenue during November
29:13
and December alone.
29:16
Specifically trained set designers also
29:18
come in to make sure the
29:20
films have that patented
29:22
hallmark feeling just
29:24
jamming as much Christmas as
29:26
possible into every single
29:29
frame. Characters have to
29:31
have special Christmas bed
29:33
sheets and special Christmas
29:36
hand towels. Wreath and
29:38
Christmas lights
29:39
inside, including in the
29:40
bathroom enormous trees
29:44
covered in fat snakes of
29:44
garland and ornaments
29:47
the size of a human
29:50
head. Since producers know
29:52
that many people keep the hallmark
29:54
channel playing in the background
29:56
during the Christmas season, they
29:58
try to make So that
29:59
at any given moment that the
30:02
viewer passes the television set,
30:04
they will be stunned by
30:07
the joy pacified comfortably to their
30:09
very human core
30:11
with sugar plums dancing
30:13
in their heads. Along with
30:16
that, mid priced cabernet. Am
30:18
I
30:18
right? It's very
30:19
clear that these movies are family
30:22
friendly. That point has been
30:24
driven home. But if
30:26
we remember their target
30:28
demographic, it ain't the
30:30
kids they're trying to draw
30:32
in. You see, these
30:34
adult targeted movies have
30:36
more Christmas magic in them
30:38
than I personally feel comfortable
30:41
with. It seems like
30:43
someone's dad always turns out
30:45
to be Santa or
30:47
Santa is the mysterious centric
30:49
who had wandered into the character's lives
30:51
to make some kind of domestic
30:54
magic happen, like in the
30:56
case of matchmaker Santa starring
30:58
Lacey Chabear, actually
31:00
meddling in the affairs of
31:02
humans to make them fall
31:05
in love. By just touching
31:07
his nose slightly with
31:09
a little pink. Often
31:11
just like in Christmas under
31:14
wraps, these sandhas
31:16
shoot into the starry
31:18
black sky with a full
31:20
fleet of reindeer at
31:22
the conclusion. Of the
31:24
film. The main characters always receive
31:26
this news with a gleeful
31:29
little gasp. Whereas I
31:31
would scream as my very
31:33
concept of physical reality
31:35
was torn violently
31:38
in half. Not in
31:40
Hallmark Town, just an
31:42
excited exclamation from the
31:44
residents, and a hundred little
31:46
side smiles at
31:48
the sky. Dad
31:49
really decided to get
31:52
into greeting cards instead of
31:54
postcards because although postcards had been
31:56
a means of communication, they
31:59
he thought they were
31:59
getting dirty in
32:02
content, and I
32:04
would not serve the purpose
32:06
of social communication. Foul language
32:09
and what was then
32:11
nude looking women, which were
32:13
today would be considered
32:15
completely closed of
32:17
course. But it
32:19
was not aiming in the right direction as an
32:22
industry, and I think it's proved to
32:24
be right. Back
32:25
at the turn of the twentieth century
32:28
when Hallmark was just a
32:30
twinkle in the eye of
32:32
an uncommonly entrepreneurial child,
32:34
there wasn't a lot
32:36
of Christmas magic to be
32:39
had by unrich kids
32:41
who also did not enjoy such
32:44
frivolities as playing, but
32:46
instead got to work straight
32:48
out of the womb. Especially if
32:50
they were living with single mothers,
32:53
like little Joyce Clyde
32:55
Hall was. Known
32:57
to his familiarity as JC,
32:59
the boy showed his talent
33:01
for business early, starting
33:03
his career at the robust
33:06
age of eight years old,
33:08
selling makeup and fancy soap door
33:10
to door for a company that
33:12
would eventually become Avon.
33:15
At fourteen, he met
33:17
a Chicago salesman who convinced
33:19
him to enter the brand new
33:23
bustling postcard industry. And
33:25
he and his brothers scraped together
33:27
their teenage life savings,
33:29
coming up with five hundred
33:31
and forty dollars to found the
33:34
Norfolk Postcard Company.
33:36
Lucky for these boys, postcards
33:38
were becoming a
33:40
full blown craze. In
33:42
America. By nineteen
33:44
o two, mail was
33:46
suddenly being sent out and
33:49
also delivered straight to the front
33:51
doors of Americans, including
33:53
those in rural small towns.
33:56
Where between
33:56
nineteen o five and nineteen o
33:59
nine there was an eight hundred
34:01
and fifty percent increase
34:03
in outgoing mail. As
34:05
World War one boomed and took young
34:07
men and fathers away from
34:09
their families, the demand for this kind
34:12
of loving communication
34:14
was unprecedented, and the
34:17
whole brothers would soon open a
34:19
new company to keep up
34:21
with the demand. In nineteen twenty
34:23
eight, they began calling their
34:25
ever expanding business,
34:28
Hallmark. And the term
34:30
Hallmark Holiday soon entered
34:34
popular vernacular. Through the middle of the century, Hallmark
34:36
continued to grow at an
34:38
unprecedented rate with the boys
34:40
opening stores all over
34:42
the country and
34:44
popularizing the revolutionary greeting
34:47
card displays that have become a
34:49
staple of grocery and drugstores all
34:51
over the world. By
34:53
the nineteen forties, Hallmark was
34:56
printing one million cards
34:59
every single day. But
35:02
JC had a bigger
35:04
vision than just greeting
35:06
cards. In
35:07
nineteen fifty, he
35:09
wrote to his sales team, quote, dear fellows.
35:11
We're gonna try our hand
35:13
at television. And on Christmas
35:15
Eve, nineteen fifty
35:18
one, the hallmark company partnered
35:20
with NBC to create the very first
35:23
live opera written
35:25
specifically for television. They
35:29
commissioned Italian american composer, Gian Carlo
35:32
Minati, a longtime American
35:34
resident and pretty
35:36
open homosexual rule
35:38
to come up with an original idea for the special
35:41
inspired by his own
35:43
Santa Closeless childhood
35:46
in Italy as well as what
35:48
he saw as an
35:50
oversaturation of a commercialized,
35:52
sanctified holiday. He wrote
35:54
a mall and the night visitors. About
35:57
three kings on their way to see
35:59
the child.
36:13
Millions of
36:14
Americans tuned in to watch
36:16
this opera live. And by the
36:19
next morning, millions more
36:21
would kick themselves for missing the live show
36:23
as stories of its success
36:26
dominated newspaper headlines, including
36:28
the front page of The New York
36:32
Times. Though other
36:32
productions had appeared live during Christmas
36:34
time, there had not yet been
36:37
a tradition, and a mall and
36:39
the night visitors became just
36:42
that. They aired the same opera year after
36:44
year, sometimes with returning
36:47
cast members, sometimes with
36:49
new performers as well. We
36:51
can look at this as the first
36:54
televised Christmas movie
36:56
tradition. The success of
37:00
the opera led to JC's idea to
37:02
create the hallmark hall of
37:04
fame, which
37:06
broadcasted classic theater
37:08
adaptations of Shakespeare and
37:10
John Steinbeck and Willa Kather
37:13
in August Wilson. Of the two
37:15
hundred productions they put out over the next several
37:18
decades, Hallmark received eighty
37:20
one Emmys
37:22
nine Golden Globes, and a whole bunch of Peabody
37:25
and Christopher awards. JC
37:28
retired in nineteen
37:30
sixty six and handed the
37:32
company over to his son
37:34
Donald Hall, who continued
37:36
to pump out these classy
37:38
TV specials.
37:40
Until, well, America
37:42
stopped being interested.
37:44
The
37:44
first CEO outside of
37:47
the Hall family was Herb
37:50
Hockiday, who made some major changes to the company's
37:52
direction when he took over
37:54
in the eighties, when Reagan era
37:57
Christian conservatism influenced family
38:00
friendly sitcoms, like
38:02
full house, like the
38:04
wonder years, like the
38:06
cheesy after school specials that
38:08
would in turn deliver
38:10
hallmark its future stars.
38:12
Then in nineteen ninety two,
38:15
Hallmark merged with
38:17
infamous fundamentalist Reverend
38:20
Jerry Falwell Senior's American
38:23
Christian television service. And with
38:25
another called Vision Interface Satellite Network, which was
38:28
all renamed the family
38:30
and values channel.
38:32
By nineteen ninety nine,
38:33
the channel was taken over by
38:36
Hallmark and the Jim
38:38
Henson Company. And
38:40
became geared toward kids with Muppet content, as
38:42
well as original mini series
38:45
like Gulliver's travels and
38:48
Merlin. Right alongside a whole bunch of Christian
38:51
broadcasts. But by two
38:53
thousand one, the company bought network
38:56
and the hallmark channel
38:58
was born. Over time,
39:00
they started to trim back the
39:03
explicitly religious content to make
39:05
the network palatable for a broader
39:08
audience while still trying
39:10
to honor similar
39:14
values. Towing, The line. Sergeant Cullen
39:16
received
39:16
a card from our admirers
39:18
back in the states. That
39:20
sent him on a journey. Already
39:23
have family in town. I'm just passing through.
39:25
To find his destiny, I think it's a little
39:27
odd that a grown man would travel this far
39:29
based on cars. One super act will
39:31
change two lives. This card brought
39:34
into Nevada City? No.
39:36
You do. Edward Asner. In
39:39
a hallmark Channel Original Movie, The Christmas
39:42
card. Hallmark put
39:43
out their first major
39:45
movie production in two
39:47
thousand six called The
39:49
Christmas card, which centers around
39:52
a young soldier stationed in
39:54
Afghanistan who receives a
39:56
mysterious card in the mail from
39:58
a missed a woman and
40:01
becomes determined to find her
40:03
when he returns home.
40:05
The Christmas card was an absolute
40:08
smash with five million
40:10
viewers tuning in, a
40:12
record breaking
40:14
moment. For the hallmark company. After seeing the
40:16
success of this feel good,
40:18
mildly patriotic romance, the
40:22
landmark count down to Christmas
40:25
officially began on the
40:27
channel with original movies airing
40:29
every day from
40:31
October twenty fifth all the way until
40:33
early January under the instruction of
40:36
CEO, Bill Abbott. The
40:38
holiday made
40:38
for TV movie industrial
40:41
complex had officially kicked into
40:44
gear. Year after year,
40:46
Hallmark raped in more and
40:48
more of that cookie dough. Slinging
40:52
out more and more half
40:54
baked treats, like twenty
40:56
sixteen's Christmas
40:58
cookies, set in the town jar,
41:00
where a cookie business woman is
41:02
sent to buy and shut down the
41:05
local cookie factory to
41:08
replace it with a corporate cookie chain.
41:10
But instead, she falls
41:12
in love with the factories owner
41:16
and decides Yes. Her heart
41:18
belongs in cookie jar. It
41:20
takes a little bit of love
41:21
to make something really special.
41:24
Christmas hallmark
41:28
channel. More
41:29
after
41:30
more
41:31
this.
41:34
This episode is brought
41:36
to you by case file, truth, and deception
41:38
based on the hit crime podcast, case
41:40
file, and Goliath. Wealthy businessman,
41:44
case see Parker has been murdered, and it's up to you to solve
41:46
the case. Trade evidence with other
41:48
detectives and get to the bottom of the
41:50
crime. Who's on your side? Who
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to crack the case? Find out in
41:56
case file truth and deception game available
41:58
online and in stores at
41:59
Amazon and
42:02
Walmart.
42:03
And now,
42:04
back to the show. Where
42:06
is everybody? Oh,
42:07
is there something great showing on TV?
42:09
From your
42:10
sending of twenty six, that a unlike
42:13
time. Of
42:14
course, other networks were
42:18
monitoring hallmarks Mary, meteoric, rise
42:20
to Christmas success, and
42:22
they were looking for new
42:25
ways to compete. Second
42:27
to Hallmark in the made for TV movie
42:30
industry is the company's
42:32
evil twin. Their cooler, cigarette,
42:35
smoking cousin who seems to know everything
42:38
there is to know about serial
42:40
killers. You know, the far
42:42
more gritty,
42:44
lifetime network which is
42:46
always specialized in tantalizing
42:48
tales of suburban murders
42:50
and wayward teenagers. But when
42:53
it comes Christmas movies, Lifetime has
42:55
actually been in the game even
42:57
longer than Hallmark, starting all the
42:59
way back in the
43:01
late nineteen nineties. They too
43:03
have used many familiar stars from Gen X and millennial
43:06
childhoods, crowning their
43:08
own canvas Cameron
43:10
Burry in the moderately conservative Christmas
43:13
queen Melissa Joan
43:15
Hart of Clarissa explains it
43:18
all and Sabrina the Teenage
43:20
Witch who now stars in as
43:22
many as three films
43:24
a year. To be honest, I like
43:26
her movies a lot more, especially
43:29
holiday in handcuffs, which is
43:31
an absolute delight.
43:34
Though Lifetime
43:34
saw more and more success with
43:36
their growing slate of Christmas
43:39
movies, Hallmark remained
43:42
Until
43:42
a far bigger company with
43:45
far deeper pockets darkened
43:47
the doorway of
43:50
their corner. Office. In the year of our
43:52
Christmas movie wars twenty
43:54
seventeen, Netflix released
43:58
a Christmas Prince,
43:59
which was a total knock off of
44:02
another subgenre of Hallmark
44:04
movie not yet mentioned,
44:06
regular woman and
44:08
Royal Man fall in love. It was a smash
44:09
hit, leading to a Christmas
44:12
Prince two and three.
44:15
Lifetime in Netflix not only
44:18
took note of Hallmark's
44:20
winning formula, but also
44:22
of its blind spots. As
44:24
a growing chorus of tweets called out
44:27
Hallmark's character limitations.
44:29
Like the fact that
44:31
they had never had a black lead in
44:34
any of their movies
44:36
and marry a gay to
44:39
be seen The Christmas movie wars
44:41
were raging as Lifetime
44:43
and Netflix went for
44:45
the company's juggler when
44:48
they spied with their little
44:50
eyes, something beginning
44:52
with d. That's right.
44:56
Diversity. Lifetime offered up gay leads.
44:58
In twenty twenty's the Christmas
45:00
setup, in which an
45:02
uptight lawyer from New York
45:05
goes home to visit his mother, Fran
45:08
Dresher, for Christmas, where
45:10
he reconnects with his high
45:12
school crush, and then has
45:15
to decide whether to choose this new small town life or
45:17
take the promotion he was
45:19
offered in London. Then
45:22
Netflix countered with the happiest
45:25
season starring Kristen Stewart
45:27
playing a woman visiting her girlfriend's
45:30
super rich family house for Christmas,
45:32
who's told only moments before
45:34
that she has not yet come out
45:36
to her parents and they have to tend
45:38
to be friends for the duration of the trip. And
45:41
of course, stressful but
45:43
hilarious hijinks ensue.
45:47
Hallmark
45:47
also offered up
45:49
gay characters in twenty
45:51
twenties, The Christmas House,
45:53
but it's never explicitly stated that that is
45:55
what they are. But this year,
45:58
Hallmark
45:58
has finally caught up. With
46:02
the premiere of their first gay leads in the
46:05
holiday sitter, starring the
46:08
openly gay
46:10
Jonathan Bennett. AKA
46:12
mean girls, Aaron Samuels,
46:14
as a workaholic with
46:17
a handsome neighbor. And here
46:19
this, Hallmark has even been out Hanukkah movies. Like
46:22
twenty twenties, Love
46:24
Lights Hanukkah.
46:26
Starring Mia Kirschner, AKA, Jenny
46:29
Schechter from the l word
46:31
and Ben Savage.
46:35
Also known as Corey Matthews
46:37
of Boy meets world. That's
46:39
a couple I never
46:41
thought I'd see. Where Lifetime had been making Christmas
46:44
films with Blackleads since
46:46
twenty thirteen? It took
46:48
Hallmark until
46:50
twenty eighteen. When Jerica
46:52
Hinton starred in memories
46:54
of Christmas, in which she
46:56
plays a workaholic who
46:58
falls in love with a
47:00
professional Christmas decorator. Under new leadership,
47:02
they're now putting out four or
47:04
five a year with black or
47:06
biracial couples.
47:09
When it comes to diversity in
47:11
real life, Sonya Lucas is
47:13
quick to give credit to the
47:15
many people at Hallmark who had long
47:17
been pushing for more diversity before she got there.
47:20
And the very
47:22
diverse group who have
47:24
always worked behind the
47:25
scenes. If you think
47:27
these movies are written exclusively
47:29
by a group of Christian
47:32
goody two shoes doped up
47:34
on whimsy, you'd be
47:36
wrong. Tippy and Neil,
47:38
the broth ski are a Jewish couple who've written over thirty
47:40
made for TV movies,
47:42
mostly for hallmark.
47:44
Prolific Christmas
47:46
king, Ron Oliver, is openly gay and
47:48
has had multiple number one
47:50
hits on the channel. Also
47:54
directing Netflix falling for Christmas which
47:56
included Lindsay Lohan's triumphant
47:59
return. hearn
48:01
It's fantastic. Ron also
48:04
directed the horror movie,
48:06
prom night two, and
48:08
he used to work on are you afraid
48:10
of the dark, including on two of
48:12
my favorite episodes, the tale of laughing
48:14
in the dark, and the tale of the
48:17
ghastly grinner. A
48:17
surprising number of
48:20
hallmark writers actors and producers also work in
48:22
horror, including Peter Sullivan
48:24
who directed Christmas under wraps.
48:26
But we'll learn more about
48:30
that. Next week. All of this is to say that the
48:32
heart of each Hallmark
48:34
movie may not be
48:36
as conservative as we would
48:38
assume. Even the writer
48:40
and director of the first
48:42
traditional hallmark Christmas
48:44
movie opera
48:46
was gay. But prior to
48:48
the Christmas movie wars, all of
48:50
this was happening behind the scenes.
48:53
Hidden away from an audience
48:55
that might flee at the
48:57
first sight of such
49:00
liberalized, corrupt
49:25
cyanide
49:27
There is a
49:28
major conflict at the
49:31
heart of the majority of
49:34
these movies. An age old clash
49:36
between the big city and the
49:38
small town, which
49:40
both have their
49:42
bloated political meanings.
49:44
If we take another look at
49:46
that postcard craze of the early
49:50
nineteen hundreds, that buoyed JC Hall into the
49:52
annals of business history,
49:54
we can see that the scenes
49:56
that appeared most often on
50:00
the cherished hardstock were of mistletoe,
50:02
Santa Claus, sleighs, but
50:05
also of snowy churches.
50:08
Eucolic countryside and small
50:10
town main streets, just
50:12
like little old fashioned hallmark movies.
50:16
Frozen in a single frame. But
50:19
the postcards almost never
50:22
showed images of
50:24
the city. During
50:26
the
50:26
time of the postcard craze,
50:28
people in rural areas had
50:30
been hit hard by the
50:33
industrial real revolution that left
50:35
farmers and family run
50:37
businesses in
50:38
shambles. Out of
50:40
necessity, and hope for a
50:42
better life, the children of these
50:44
small towns started moving
50:47
away at unprecedented rates to look for factory
50:49
jobs in faraway metropolises.
50:52
And by nineteen ten,
50:54
the total population in American
50:57
cities actually surpassed the
51:00
total rural population.
51:02
It was hard for families to cope
51:05
with these losses while also facing the
51:07
powerlessness that many felt against
51:10
modernization. According to historian
51:14
Daniel Gifford, author of
51:16
American holiday postcards, imagery,
51:18
and context, rural Americans
51:21
were, quote, circulating an
51:24
idealized version of themselves. Political
51:26
science
51:26
professor Paul Musgrave
51:29
wrote in twenty twenty
51:32
quote, what Christmas movies show is that the world
51:34
Americans want to live
51:37
in isn't the world they've
51:40
made. Most Americans live
51:42
in suburbs, but holiday
51:44
movies exist in a world
51:46
of small towns. Most
51:48
Americans work in low
51:50
status service jobs, but
51:52
holiday movies promise that
51:54
fulfilling work is just one
51:56
true meaning of Christmas
51:58
away. Giant corporations
52:00
loyal only to profits
52:02
dominate the real economy. But
52:06
Christmas movie economies run
52:08
on small businesses deeply
52:11
embedded in their societies. I think
52:14
it's fair to
52:14
say that a good chunk of
52:17
us no matter who
52:20
we are, are dealing with
52:22
a serious sense of
52:25
disillusionment. As pointed out
52:27
in the essay, nostalgia
52:29
relieves the disillusioned mind published
52:31
in twenty twenty one,
52:33
quote, disillusionment arises
52:36
when life
52:38
experiences strongly discredit positive assumptions
52:40
or deeply held beliefs.
52:42
Under these conditions, people
52:46
feel lost. Confused,
52:48
disconnected from their social
52:51
environments. However, the
52:53
past can provide solace as
52:55
a refuge of meaning and
52:57
social connection. Indeed,
53:00
nostalgic reflection is a
53:02
commonly cited source of
53:04
meaning. In life.
53:07
Lifetime, Netflix, and all
53:09
the other streaming services have
53:12
certainly seen success. With their own
53:14
holiday movies. But they
53:16
know that it's probably
53:18
impossible that they'll ever beat out
53:20
Hallmark because of their century
53:22
old brand. Evokes nostalgic
53:24
feelings in a great deal of
53:26
Americans. They know that
53:28
Hallmark basically owns Christmas, they
53:32
literally invented wrapping paper.
53:34
But no matter
53:35
how our heart feels
53:38
about them, they are still a mega a
53:40
bottom line. And those of us
53:42
who fall under the super fun
53:45
banner of diversity see
53:48
ourselves either being a liability to profits
53:51
or a chance to
53:53
leverage an untapped market. It's
53:55
not much more complicated than
53:58
that. That one
53:59
former
53:59
hallmark CEO Bill Abbott
54:02
was under fire for that
54:04
gay wedding ad controversy, he told a journalist
54:06
that their movies were, quote,
54:08
your place to go to
54:11
get away from politics. To
54:13
get away from everything in your life that
54:16
is problematic and negative.
54:18
And to feel like there are people out
54:20
there who are good human beings.
54:22
That could make you feel happy to
54:24
be a part of the human race.
54:26
It seems that getting
54:27
away from politics
54:30
now requires
54:32
getting away from each other. This sentiment,
54:35
the dedication to making
54:38
family friendly content
54:40
that is
54:42
safe for the family implies that by
54:44
virtue of being seen, strolling
54:47
down a snowy
54:50
main street we are
54:52
some kind of threat to
54:54
families. These channels'
54:56
dedication to staying a
54:59
political also means that we can't
55:02
exist apart from what our life
55:04
means to the narratives
55:06
of the culture
55:08
and business Wars.
55:10
When asked why he is
55:12
so good at what he does.
55:15
Hallmark director Ron Oliver
55:17
told the LA times, quote, I think it's because
55:19
I understand that under all of
55:22
the ridiculously
55:24
commercialized nonsense,
55:26
the bright colors and the sparkling lights we wrap the
55:29
holidays in, it's always
55:31
about heart. Every
55:34
Christmas story, boils
55:36
down to somebody telling
55:38
somebody else they love
55:40
them. Here's
55:41
current CEO, Wahgnia
55:44
Lucas, again. If you think about our brand, it
55:46
is about love. Right? And a
55:48
sense of hope and optimism, which
55:50
are
55:52
universal themes regardless of who you are in this world,
55:54
which is why I love this brand
55:55
so much. I haven't worked on
55:56
a lot of brands like that. And
55:59
so
55:59
given and though
56:01
who we are, She also promises
56:03
that no matter what changes take place
56:05
at Hallmark at the end
56:07
of their movies, everything
56:10
will always work out.
56:14
This love, the today's
56:16
variety of
56:18
hallmarkian mass or minds have
56:20
expressed no matter how
56:22
cheesy, how corny, how
56:24
cliche and how problematic
56:27
is a biological instinct that rivals hunger
56:29
and thirst, the drive to
56:32
form something equivalent
56:34
to a hallmark,
56:36
small
56:36
town.
56:38
The
56:38
communities we dream of being a part
56:40
of are certainly very
56:42
different depending on who we
56:44
are, but I do think that many of us
56:47
surrounded as we are by
56:49
so much vicious fragmentation
56:53
Dream of a life at least
56:55
a little like this.
56:58
Nothing fancy, a place
57:00
like Garland, where we have
57:02
everything we need.
57:04
Something out of reach for
57:06
so many different kinds of Americans
57:09
in both rural and urban areas. Just a
57:11
place where the town will
57:13
band together to stop
57:16
the mega corporations that threaten the community through
57:20
acts of marry solidarity,
57:23
wielding the Christmas spirit,
57:26
like a fist. A
57:28
place where friends and families
57:30
are no longer torn
57:32
apart, irrevocably by culture
57:34
wars where all our
57:36
griefs and all our
57:38
disillusionments
57:38
are settled firmly
57:41
in the past, a place where
57:43
we will find new
57:45
love that will remind us
57:47
of how it felt
57:49
when we believed, making
57:52
us nostalgic for the
57:54
times when it felt
57:56
like we
57:58
still
57:58
could. God.
57:59
Listen to me. I have been
58:02
watching way too
58:03
many Hallmark
58:06
movies. This
58:08
was American hysteria. If
58:11
you'd like to
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