On this week’s episode of our Meet the Experts series, we’re talking with Jeremy Losaw, director of engineering at Enventys Partners. Tune in to learn more about what to expect when working with a product development firm to build a product and launch it on Kickstarter or Indiegogo!Topics Discussed and Key Crowdfunding Takeaways

What product engineering is and how it relates to crowdfundingWhy all good crowdfunding campaigns start with a great ideaHow developing a product for a crowdfunding campaign may be a bit different than a more traditional approach to product developmentHow long it takes to develop a new product for a crowdfunding campaignWhat post-crowdfunding campaign product development looks likeHow to pick a product development firmHow crowdfunders can help their product development team build the best possible product

Links

Harry Potter and the Sorcerer’s Stone by J.K. RowlingAntifragile by Nassim TalebSmartTerra on Kickstarter

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TranscriptView this episode's transcript

Roy Morejon:Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.

Roy Morejon:Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show.

Roy Morejon:Welcome to another edition of Art of the Kickstart. We’re back today with another episode of the Meet our Team series. Today, we’re going to be talking to Jeremy Losaw, director of engineering here at Enventys Partners. Jeremy, welcome to Art of the Kickstart. Glad to have you here today.

Jeremy Losaw:Thanks Roy, glad to be here.

Roy Morejon:So let’s talk today about product development and engineering for crowdfunding campaigns, specifically. To begin with, give us and our audience a little bit of background, tell us a bit about yourself and what you do here at Enventys Partners.

Jeremy Losaw:Yeah, sure. Like you’ve mentioned, I’m the director of engineering here at Enventys Partners. What that means is, I get to guide our inventors through all the way from an idea sketch through production. So helping you build the prototypes, working through the CAD, doing all the hard, deep work it takes to get the products to market.

Roy Morejon:Let’s start for our audience, by defining what product development and engineering are. Give our audience, I guess, a brief explanation of exactly what this is, and how it relates to crowdfunding.

Jeremy Losaw:Yeah, so product engineering is really the process of making ideas real. It involves, especially in the early stages, a lot of prototyping. Typically, we’re not quite sure every single feature of what the product is going to have, and so we need to really get down to the weeds of running tests, figuring out materials, figuring out linkages, levers,