This week we’re catching up with Wylie Robinson, who we first interviewed three years ago in episode 123. Tune in to learn more about how he went on to have two more successful crowdfunding campaigns, what he’s learned about scaling a business and entering the wholesale market, what’s next for his company and much more.Topics Discussed and Key Crowdfunding Takeaways

How a company can grow through crowdfundingChallenges that come with scaling a company after multiple successful Kickstarter campaignsHow Kickstarter campaign preparations change after you’ve run multiple successful projectsHow to cut costs for your Kickstarter videoHow to use social media to grow your audienceHow to manage feedback from Kickstarter backersWhy you need to have your product ready to go before launching on KickstarterHow to scale your company to begin to sell wholesale

Links

Art of the Kickstart Episode 123Yvon ChouinardYosemite National ParkLet My People Go SurfingChange by Design

SponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.

Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts.

Now, let’s get on with the show.

Welcome to another edition of Art of the Kickstart. Today I am joined with Wylie Robinson, founder and CEO of Rumpl. Wylie, thank you for joining the show again.

Wylie Robinson:

Thanks, Roy. Nice to be here.

Roy Morejon:

I was going through the archives. You were episode number 123 three and a half years ago, basically December of 2015. This was my first episode after acquiring the podcast, so I’m really excited to have you back on the show today.

Wylie Robinson:

Yeah, it’s crazy. It feels like yesterday.

Roy Morejon:

It does, I’m sure. In that time, you’ve now run a total of four successful Kickstarter campaigns. You’ve raised over a million dollars in capital just from the Kickstarter community. You’ve now got, as we were talking offline, 22 full time people at your offices in Portland, Oregon. We’re really excited to hear about what you’ve been up to since then and all these lessons that you’ve learned since running your first crowdfunding campaign back in January of 2014.

Wylie Robinson:

Yeah. It’s been an insane, I guess, five years now, and a lot has changed. I think that the company’s developed a lot. I think I’ve personally developed quite a bit. It’s really just a whole different beast than when we launched that first campaign.

Roy Morejon:

Yeah, I bet. Let’s start by giving our listeners a little bit more background. Tell us where this whole thing started again, and how after these four Kickstarter campaigns came to be, and what you’ve been doing since we’ve last talked.