The mission of the Asheville Theater Alliance is to unite, promote, strengthen, cultivate, and celebrate the performing arts in Western North Carolina. We advocate for the local theater community by developing innovative, collaborative, and engaging services and programs for member theaters and their diverse audiences. Asheville Theater Alliance promotes the arts to ensure a safe, vibrant, and economically healthy theater community in and around Asheville. As part of our initiatives, each Thursday at noon we will air a new podcast featuring an Alliance member and/or arts organization representative to talk about their careers, openings, events and more.