It’s harder than ever to break through the endless media noise to get the word out about your book. Grand Central Publishing publicist Kamrun Nesa walks us through how you, as an author, can generate publicity for your work, and how you can better work with your publisher and publicist. She offers insight about how and when to pitch your book to media, what the publicity cycle looks like, whether to hire an outside publicist, and when to ask for help.

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• You can find her on Twitter @kamrunnesa