This is the final episode in our three part series on auto shop inbound marketing with podcasts. In this third part we present a strategy for using your podcast to document your knowledge and experience that you gain from serving auto owners in your business. We recommend creating an outline of the best helpful tips you can gather for auto owners. Pick the tips that will help them the most with their automotive needs. Then use these tips and secrets to help car owners save money and reduce their concerns about car repair.Here’s an example of how you could document your experience about clutches. Auto owners might search for information about the clutch in their car. They type or speak questions like these into their phone search browser or home device:·      What are the symptoms of a bad clutch?·      Can I drive my car with a bad clutch?·      How do I know if my clutch is bad?·      Can you fix a slipping clutch?·      How do I know if my clutch is slipping?Your answers to questions like these can be done on your podcast episodes. You could also have helpful documents that they can read or downloaded on your website. You can offer them a free clutch inspection at your shop when they call or bring in a coupon. Remember, you want to get them to take an action so they can grow to trust you and get to know your brand.How to create your podcast contentThe Auto Shop Podcast website presents the following services we offer auto shop owners:·      Done for you podcast set help·      Co-hosted podcasting·      Helping shop owners create content for their podcast ·      Providing recording, edit and publishing services for your podcast Here’s how we can create your podcast content. We could break the above clutch questions into three episodes on clutches.  Here is the process:·      I interview you by asking the selected question ·      You share your expertise by answering them·      Each episode is a blog post on your website with audio for easy listening·      Each episode is optimized so it’s found in search queries I’ve only listed four questions above but I have a list of ten that could be used. There are hundreds of questions we could use. If you don’t want to add your podcast to your current website that’s not a problem. You can create a separate site for the podcast and link from your website to the podcast site.Conclusion:In summing up this episode and the three part series on Inbound Podcast Marketing I hope you can see that podcasting is a great way to create content.  Not just any type of content but content that attracts ideal auto repair prospects to your shop.The goal of focusing on inbound marketing is to help auto owners come to know, like and trust you so they visit your shop. We want new customers coming to your shop and your existing customers returning for years to come.Podcasting is one of the easiest and quickest ways for you to position your company as being different than other shops. It gives you the opportunity to participate in your local community by sharing your activities and contributions. It gives you a way to share your personality and that of your employees.If you enjoyed this information please share it with one of your auto shop owner friends.If you’re interested in working with me to create your podcast click here to schedule a call. We will explore the process and answered your questions during the call. At that time we could also do a short recording so you can see how it works.Additional...