Today I discuss David Perell's notes on The MICROWAVE ECONOMY.  Basically, how many things in todays modern, fast paced, mass manufactured and convenient world can be compared with a quick microwave meal. 

Disclaimer - This recording is not intended to torment or disparage anybody's buying choices.  It is the other way around - it is the BIG businesses and the fashion mob that coerce and persuade individuals in to spending huge sums of money for poor treatment and recompense that are on the end of the stick.   My sole aim is to help buyers find what is right for them.  Not what the mob tell them is right for them. 

#knowthyself (γνῶθι σεαυτόν / gnōthi seauton) 

Links 
Creativity in Logos is Officially Dead - https://www.dmarge.com/luxury-brand-logos 
The logo is dead. Long live the logo! - https://medium.com/@stefhamerlinck/the-logo-is-dead-long-live-the-logo-the-future-of-logos-be6019f3c94f 
Customised Sneakers - https://man.vogue.me/fashion/customization-sports-shoes-trend/ 

I customised by own slazenger shoes to make them look they were from the 80s - https://www.youtube.com/watch?v=5kBC13R3yRc&t=61s 

Part I

David Perells tweet - https://twitter.com/david_perell/status/1545819896004624384 
Davids Paper on the Microwave Economy - https://perell.com/essay/the-microwave-economy/ 

Part 2

 @SuperDacob (again) but his irreverent take on "luxury" is very captivating.  Thems that make the real thing also make the fakes and now there's competition to see who can get the best fakes.  I'm probably just riling everybody up here but who knows?  There's a market out there for everyone.  

Plus with the new ethics laws that the EU has imposed upon the garment manufacturing industry that I talked about in the last episode.  

Part 3 - ALTERNATIVES :) It is not just handbags that have replicas made of them that are way better than the real thing but footwear too.  
I'm looking at (to name but a few very amazing craftsmen):
The Shoe Surgeon 
Krown9Kustoms
KixbyCopping
ShoeCutters 

So where are you on this topic?   Are people going to continue waiting in line for hours and hours in the heat to be offered a bag they don't really wanna buy?   Or are you going to go straight the craftsmen?