In our 22nd episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the sales and account engagement categories.

Panelists for this episode include Sydney Sloan, CMO of SalesLoft and leader behind the sales engagement category, and Latane Conant, CMO of 6Sense and leader behind the AI account engagement category.

You'll walk away from this episode with an understanding of B2B review sites, customer experience, and KPI alignment.

BONUS! Sydney shares her predictions on how ABM will converge with sales engagement within the next few years.