Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we’re speaking with Michael Brenner, au

Search Marketing Measurements That Matter with Rand Fishkin of Moz

Jul 20th, 2017 16m 50s

Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To do this, we’re speaking with Rand Fishkin,

Measurements that matter with the PR Measurement Queen Katie Paine

Mar 7th, 2017 13m 44s

Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is embarking on a journey to better understand the metrics that matter most in B2B technology marketing. To do this, we’re speaking with

Out of many, one

Feb 16th, 2017 6m 5s

Winning webinar results in revenue

Feb 8th, 2017 6m 12s

Small business, big buzz

Jan 26th, 2017 5m 6s

Optimizing headlines for search from Business Wire

Nov 17th, 2016 12m 22s

If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing too

8 videos you meet in BtoB marketing

Nov 11th, 2016 8m 44s

Putting the "Y" back in marketing

Nov 11th, 2016 3m 44s

At Arketi, we've started asking “why?” more. Why you ask? We believe this simple question has the power to make us, and our clients, better marketers. Just because something’s always been done one way, doesn’t mean it should continue to be. So

Corporate vs. agency

Nov 11th, 2016 4m 30s

My name is Dan Earle and I’m a corporate marketer who now works at an agency. Wait what? How did this happen? I always thought I was destined to stay in the corporate marketing world, using my skills to grow a single brand into something amazi

Open organization

Nov 11th, 2016 3m 15s

If I were to ask you, “how open is your organization?” odds are, you would immediately think of your office layout, right? But what if “open” is how you describe your office culture? At a recent Technology Executives Roundtable event, Jim Whi

New marketing tech economy

Nov 11th, 2016 3m 38s

At a recent Technology Executives Roundtable event, executives from four of Atlanta’s marketing tech companies — Arke Systems, Cardlytics, Insightpool and Salesfusion — came together to discuss marketing and sales today. Tune in to find out th

Predictive analytics

Nov 11th, 2016 2m 31s

According to a survey of B2B marketers, the vast majority of leads never get past sales When performance is measured by revenue. One-third of marketers looking to find a way to make their leads better currently use some type of predictive ana

Media relations checklist

Sep 1st, 2016 5m

Whether you are fresh to the PR scene or a media relations veteran, pitching reporters can be one of the most trying aspects of your job. Why? Reporters are busy. While breaking through the clutter can seem almost impossible, Arketi outlines f

5 Account-based marketing mistakes you’re probably making

Aug 18th, 2016 6m 7s

Account-based marketing continues to be a hot topic among marketers. Whether account-based marketing is truly an innovative concept or just marketing’s latest shiny new toy, one thing is certain. It won’t deliver results if you don’t do it rig

The Future of Search and PR

Nov 6th, 2015 15m 14s

The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a lo

7 Web Design Trends That Will Stick Around

Jan 27th, 2015 3m 33s

Your New Secret Weapon in SEO is PR

Jan 8th, 2015 3m 34s

It’s widely known that Google is secretive about the algorithm it uses to rank web pages in search results – and understandably so. However, they recently filed a new patent titled US Patent application 8,682,892 that offers some encouraging c

How to Give a Presentation in 9 Words

Jun 5th, 2014 1m 58s

All communications professionals are called to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words.

How to Right Size Your Messaging Approach

Jun 5th, 2014 6m 52s

While many BtoB marketers understand the importance of creating “sticky” messaging that resonates with customers and prospects, they may feel they don’t have sufficient time to develop solid messaging because of a real or perceived need to rus

Who Needs an Agency?

May 7th, 2014 5m 22s

We are often asked, “How do I know when I need an agency?” or “Do we have the right situation to hire an agency?” An agency can be a critical tool and resource to help your organization generate revenue. Of course, many executives come with th

Analyzing the Analysts

Sep 12th, 2013 53m 49s

This hour-long, special edition of Arketi's B2B Marketing Minute features a recent Technology Executives Roundtable (TER) panel discussion, moderated by Principal Mike Neumeier, APR.

The Need to Know of BtoB SEO

Jul 22nd, 2013 2m 43s

To understand BtoB SEO and execute search campaigns effectively, you need to know two things: the buyer cycle and the buyer.

The State of Technology in Georgia

Jun 7th, 2013 1h

This hour-long, special edition of BtoB Marketing Minute features a recent Booth 61 interview with Arketi Principal Mike Neumeier, APR. He joins a host of influential members from Georgia's technology community, and together they discuss the s

Together We Did It: How Arketi Client Brickstream Broke Through at NRF

Apr 26th, 2013 5m 49s

In November 2012, Brickstream asked Arketi Group to craft and execute a strategy to re-launch the 12-year-old company at the largest retail show in North America – NRF's Annual Convention & EXPO, otherwise known as "Retail's BIG Show."