Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena
Released Wednesday, 5th April 2023
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Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena
Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena
Wednesday, 5th April 2023
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Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022).
In today's world, having your senior leadership active and showing up on social media is essential.
Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering:
- Helping leaders become more digitally savvy
- Engaging Gen Z and Millennial employees
- Overcoming objections to being active online
- The connection to talent attraction
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From The Podcast
B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.Join Podchaser to...
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