In this conversation, Dr. Natty and Chestin discuss the importance of charging what you're worth in your practice. They emphasize the need to deliver value and justify higher prices by providing exceptional care and results. They also highlight the significance of positioning yourself in the right environment and targeting the right market to be able to charge higher prices. The conversation touches on the challenges of raising prices and the pushback from both employees and patients. Dr. Natty shares his personal experience of gradually increasing prices and investing in his clinic's growth. In this conversation, Dr. Natty Bandasak and Chestin Salisbury discuss the importance of delivering value to patients and maximizing retention and customer lifetime value. They emphasize the need to justify higher prices by providing faster, better, and longer-lasting results than the standard model. They draw inspiration from brands like Lululemon and Starbucks, highlighting the importance of creating a unique experience and solving specific problems for customers. They also stress the significance of nurturing leads and building relationships with patients through education, communication, and celebrating small wins. The conversation concludes with an invitation to download a self-assessment tool to identify areas for improvement and implement solutions for long-term success