With over 90% of new businesses failing within the first year, today's brands need a battle strategy that is tested and proven to help them win. This is the podcast that is fueling brands to ENDURE. So many of today's entrepreneur influencers are shouting to "HUSTLE!" and "GRIND!" and to stay MOTIVATED! They glorify the private jets, fancy cars, and lux life. And while success in business should come with its perks, we at Battle Ready Brands choose to glorify other things --> Longevity, Innovation, Creativity, Courageous Leadership, Vulnerability, Family Values, Collaboration, being a Sponge that both Receives and Gives knowledge. What you can expect from the podcast: To hear from both seasoned business builders, industry experts + innovators, and thought leaders. You'll stay on top of trends in the marketplace to keep your business one step ahead. You'll hear from thought leaders who will show you how to grow your leadership capacity. And entrepreneurs with decades of experience who have seen trends come and go and come around again, and have treasure troves of wisdom -- to help you build a brand that stays the course, profitably, as you learn to lead with an unbreakable will and indomitable spirit.If you're looking for more than just fluff and motivation but instead some tested and proven wisdom to help you build a brand that lasts, then this podcast is for you.