In a day when jobs are changed so frequently and businesses come and go, Bill is part of an illustrious club of entrepreneurs who've been building their business for multiple decades now. 

Aside from that, he has a genuine heart to serve his community and "out-serve" anyone he comes into contact with. His give-first mentality is exemplary!  It was also instrumental in his forming a mentoring relationship with previous Southwest CEO Herb Kelleher. 

Bill is the founder and long-time leader of Success North Dallas. 

For decades Bill has had one of the strongest networks of power players in the country. His generous “connection-making” has benefited countless individuals who have turned to him for trusted referrals, strategic business support, educational mentorship, and business/leadership coaching as a “Certified Professional Coach.”

Over the past 30 years, Success North Dallas has hosted the best regional, national and international speakers. Its members have started 92 companies, published over 130 books and created over 1000 jobs. 

Bill shares his refreshing take on life and career. In a world where leaders today are shouting “Hustle!” and “Grind!” Bill teaches us not to work more but to work on things that are going to make a difference. Do what you love to do, with people you love to do it with, on purpose.

Here are the highlights of our interview with Bill: 

How to Become a Battle-Ready Brand

When it comes to brand, culture trumps all. The brand and culture of your company is determined by the worst possible behavior you tolerate from one individual. Think about it like cancer -- it only takes one cell to kill you. It takes one person to destroy a battle-ready brand. 

Your employees have to be battle-ready. Whatever battle you are trying to win, it takes the right employees or soldiers to win the battle. 

How to Find Your Generals

Having mentors -- or, your “generals,” in this entrepreneurial battle -- can make all the difference in your journey. So make it a point to find one. Approach the people that you look up to the most, be bold, and ask them. 

Networking Is The Coin of the Realm

In business, point of access -- or networking -- is the coin of the realm, as Bill calls it. Without access -- it doesn’t matter how great your brand is -- you have nothing. Network yourself into the community because the community networks itself right back to you. Networking is the insurance policy for a battle-ready brand.

So go find your points of access.

You Only Have 118 Seconds to Sell Yourself

An average elevator ride in New York City takes 118 seconds. You have eight seconds to tell me who you are and 110 seconds to learn everything you possibly can about me and leave me with a hook of some form or fashion.  If you do this successfully, you can create the opportunity to escalate “networking” to “net weaving.”

The Three A’s of Life

• Accessible - people should be able to find you. 
• Approachable - make eye contact, give good, strong handshakes, and make the other person feel as if they are the most important person in the room.
• Accountable - be accountable to that relationship that occurs from the first encounter.

“Isms” to Live By

• If it's not fun, don't do it. If you have to do it, find a way to make it fun.
• Always a double win. If it ever ceases to be a double win, fix it or get out now, not tomorrow. 
• I'm always doing great. The definition of great may vary greatly from day-to-day, but I'm always doing great. A.k.a. I'm not going to hang around with the bitters, whiners, moaners, blinders.
• Is your glass half-full or half-empty? Neither. My glass is overflowing because if it’s not, there's no room for something else to come into my glass. My glass is nurturing, both you and me. 

Show Mentions:

• Pick up a copy of Bill’s book here.
   

SPONSORS for this episode:

Clickfunnels: Tired of your website not making you money or working FOR you? Then you need a funnel! Join over 90,000 other entrepreneurs who, to date, have sold BILLIONS of dollars through this very system. It's super easy. Within a few hours you can be up and running and making some $$$$$. Sign up today and get a FREE 14-day trial! >> click.battlereadybrands.com

Steadfast Results: Don't wanna mess with all the tech & digital marketing babble and want a team of experts to drive online leads and sales for your business? Drop us a message! Brad and I are just two of the digital ninjas at Steadfast Results.

Our TOP programs:

- The One Day Web Build & One Day Funnel Build (yes, you heard us right) - more info HERE.

- The Sales Volcano - blow up your leads and sales HERE.

- The Lead Gen Firehose (thousands of automated leads for B2B brands) - Turn on the Firehose HERE.

Cloverleaf: What was the best team you were ever apart of? Wish you could recreate that magic? With Cloverleaf, now you can. Cloverleaf is THE solution for better understanding yourself and your team, providing ongoing insights and coaching tips that fit effortlessly into your team's workflow. We use it at Steadfast Results and are loving it.

Get 30% OFF with the discount code BattleReady30 here >> https://cloverleaf.me/

***Follow us on social!***

Battle Ready Brands:

Facebook

Instagram

Linkedin

Twitter

Matt Cretzman

Facebook

Instagram

Twitter

LinkedIn

Brad Parnell

Facebook

LinkedIn
 

Bill Wallace
Facebook
LinkedIn