The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at

Episode 5: The Unifying Cultural Expression

Jun 13th, 2021 24m 25s

You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the w

Episode 4: What Do We Talk About When We Talk About Brand?

Jun 6th, 2021 26m 30s

It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state

Episode 3: The Problem Only We Can Solve

May 30th, 2021 29m 55s

Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom o

Episode 2: The Power of Narrative

May 23rd, 2021 21m 48s

Most place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rarely work and is there a better way?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bot

Episode 1: Different is Good

May 10th, 2021 19m 52s

The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything. Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at

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